Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Thailand leads on dual-screen ratings 15 June 2015

 

Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so. This new measurement is done with a collaboration among ratings agencies, advertisers and the media network.

GroupM’s Mindshare, Dutch conglomerate Unilever and Nielsen Thailand have jointly debuted the dual-screen measurement, which will evaluate TV ratings on TV and online media in parallel.

Online is more cost-effective in reaching a specific target group. Therefore, using a mix of TV and online video solutions can deliver a higher reach than using TV alone.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Coupon code: INDEPENDENCE25OFF
Get the Deal
Offer Valid till July 10th. T&C apply
close-link