Written by: Roshan Dwivedi
TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to its audience and ad revenues while other traditional media have seen fragmentation and revenue declines.
All that is coming to an end however as cable TV faces increasing pressure from cord cutters, OTT video services and mobile devices. Even the traditional ad-based business model of TV is under treat from Netflix, iTunes, Google Play and Hulu, which just introduced a new premium service ($11.99 vs $7.99) that eliminates most advertising (except at the beginning and end of some programming).
Read the entire story here.