Written by: Roshan Dwivedi
Growth in internet and broadband penetration and the ease of availability of various OTT and VOD services, have given a typical viewer more option today than ever before.
According to Bewkes, the classic film streaming service FilmStruck that launched last fall is a great example of how the Company is making its way into the way people watch video . He compared it to HBO which has forever been a premium addition to a basic cable bundle.
Viewing habits of Millennials and Generation Z are quite different. A recent survey conducted by Deloitte on consumer technology, media and telecom trends reveals that almost 99 % of young viewers watch video content and multitask and are more likely to watch video content on a mobile device than on an actual television. The concept of channels is almost extinct for the younger generation of consumers says Kevin Westcott , Lead- U.S Media and Entertainment , Deloitte. There was a false belief that only short form video on mobile would be watched by the younger generation but that is not really the case said Westcott. Read More
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