Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Tips For MSOs Getting Ready For An OTT Invasion

Roshan Dwivedi Published on : 26 November 2015

The increasing consumption of OTT video services is causing total TV viewing time to take a dip making the total viewing time for the MSO provider’s video packages fall. But the dip in viewing hours is still not enough to create a major dent.

Going ahead, as the content and features offered by OTT providers become more compelling and as overall consumer awareness of OTT increases, a much larger impact will happen on the video revenues of MSOs whose premium video content offers will increasingly have to compete with much lower-priced alternatives.

Here are a few tips to get them started on their defensive strategies :-

1.  Focus On Broadband: No matter which way TV viewing go, broadband will always be at the core. MSOs operators that are bale to exploit this opportunity will be safe at the end of the day.

2. Licensing Content: MSOs producing their own content can license that content to OTT services. Not a thing for now but when the total market footprint of OTT reaches a tipping point then commercial reality will force MSOs to monetise their content by distributing it more widely than is possible by restricting it to their own networks or existing syndication deals.

3. Distribute Original Content From OTT Services: One of the most important and interesting trends in OTT internet television is that the leading players – Netflix, Amazon for example – are beginning to produce their own content, which is receiving critical acclaim. Given that such material is already well-regarded by many existing MSO subscribers – and that more and more of this content being produced, then it seems inevitable that a point will be reached where content acquisition executives working for MSOs will start thinking about licensing such content.

4. Deliver OTT Services Yourself: The logical conclusion of the previous ‘item-by-item’ content licensing strategy would be for MSOs to approach Netflix, for example, and try to license the entire Netflix ‘channel’ so that it could be embedded in the MSOs video offering.

5. Launch Own OTT services: MSOs have the opportunity to launch OTT versions of the video elements of their existing MSO offerings, although this requires a very careful approach so as not to self-cannibalise existing subscription revenues.

Source : MMG

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
February 22

8:00AM PST

Security and Compliance in Streaming Solutions

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar, we shall have an insightful look at both these aspects.

On Security, we shall look at Data Encryption to protect Content and Access Controls for the Network. On Compliance, we will look deeper into regulations on Data Privacy, Accessibility Standards, Industry-specific regulations, and Recordkeeping & audit trails.

Why attend the webinar?

  • To understand the protection of your content and the platform.
  • To understand industry-specific regulations such as HIPAA, HECVAT, PCI DSS etc.
  • To learn about regulations on user data privacy and accessibility standards
  • To learn more about good security and compliance practices in streaming business

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar,…...

Event Language: English
1 hour