Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Traditional Television Viewing Continues To Grow Despite VOD Threat 21 April 2015

Parents+and+children+6-8+around+television+in+living+room

In reality, television viewing is down by 3% from last year,while video viewing through OTT platforms on Internet, smartphone, and multimedia devices combined is up by 45%.  Misleading statistics considering their vastly different starting points. A more telling statistic is that 91% of all video viewing is still to traditional TV (and more than 90% of that is live viewing).

Even among the under-25 crowd, more than 80% of viewing is still to traditional television.

Another way to look at it is that viewers spend nearly 5 ½ hours per day watching television, compared to about 25 minutes per day watching video on the Internet and smartphones combined.

Read the entire story here.

Don't forget to share this post!


Roshan Dwivedi

Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter