In-feed video streaming ads on Twitter are working well for brands according to Twitter’s agency development director Dave Roter. And this is primarily for mobile devices as Twitter’s 90% revenue comes from mobile platforms, which in the last Q4 jumped 48% year on year to $641 million, despite having lost around 2 million monthly users.
“The feed moves really fast, so it’s key that we make an impact early on by using product logos upfront, by using personalities, humans and pets and celebrities that draw attention,” Roter explains in a video interview. “We know, if somebody stays for two, three, four seconds, (then) they go on to stay for eight, nine, 10, 11, 12 seconds.”
Source: Huffington Post