Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Twitter’s video streaming in-feed ads great for brands

Roshan Dwivedi Published on : 04 April 2016

In-feed video streaming ads on Twitter are working well for brands according to Twitter’s agency development director Dave Roter. And this is primarily for mobile devices as Twitter’s 90% revenue comes from mobile platforms, which in the last Q4 jumped 48% year on year to $641 million, despite having lost around 2 million monthly users.

“The feed moves really fast, so it’s key that we make an impact early on by using product logos upfront, by using personalities, humans and pets and celebrities that draw attention,” Roter explains in a video interview. “We know, if somebody stays for two, three, four seconds, (then) they go on to stay for eight, nine, 10, 11, 12 seconds.”

Source: Huffington Post

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
May 30

9:00AM PST

API Security in Video Streaming

While video streaming, we have to deal with a lot of data which is sensitive and confidential related mostly to users and content. In order to keep that…...

Event Language: English
30 Minutes