US broadband households subscribing to Netflix, Amazon and Hulu on the rise

Roshan Dwivedi Published on : 14 July 2017

Subscription video-on-demand (SVOD) services are rapidly growing in the US according to Parks Associates that reveals that 59% of US broadband households subscribe to Netflix, Amazon or Hulu.

According to the analyst’s OTT Video Market Tracker, only 6% of US broadband households subscribe to offerings other than the top three, only 3% subscribe to one or more sports OTT video service like MLB.TV, NFL Game Pass, NBA League Pass or WWE Network.

Two-thirds (65%) of US broadband households subscribe to atleast one OTT video service.

The findings revealed that household penetration is slowing now and that the growth areas included multi-subscription households and older consumers that have already adopted these services. Read More

Written by: Roshan Dwivedi

Add your comment

Leave a Reply Cancel reply

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com

Your website will be at https://yourname.muvi.com, you can change this later.

I agree to Muvi's Terms & Privacy Policy.

Upcoming Webinar

December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

Introduction to Streaming’s Origins:
- Tracing the beginnings of streaming technology.
- Milestones and key developments that laid the foundation.
Current Streaming Landscape:
- Overview of the current streaming ecosystem.
- Market trends, consumer behavior, and the impact of global events.
Muvi’s Contribution to Streaming:
- How Muvi has played a pivotal role in the evolution of streaming.
- Case studies and success stories highlighting Muvi’s impact.
Technological Advancements:
- Exploring cutting-edge technologies influencing streaming.
- Muvi’s role in integrating and harnessing these advancements.
Content Delivery Strategies:
- Diversification in content types and formats.
- Muvi’s solutions for optimizing content delivery.
Monetization Models:
- Examining varied revenue streams in streaming.
- Muvi’s tools for effective monetization and subscription management.
User Experience and Engagement:
- Enhancing user satisfaction and engagement.
- Muvi’s features for creating a seamless streaming experience.
Future Trends and Innovations:
- Predictions for the future of streaming.
- Muvi’s roadmap and commitment to staying ahead of industry trends.