According to reports, the number of SVOD subscriptions in the US is expected to reach 208 million in 2023, up from 132 million in 2017. Around 73.5% of TV households (88.5 million) will subscribe to at least one subscription video on demand platform by 2023.
Many households are willing to pay for more than one subscription services. The rise of new streaming devices will drive more video subscriptions. The average household will pay for around 2.35 SVOD platforms. The report further states that by the end of 2017, around 55.0% of TV households (65.1 million) had subscribed to at least one SVOD platform. The average household had paid for 2.03 SVOD platforms by end-2017.