According to a latest Deloitte survey, around three-fourth of U.S. consumers subscribe to traditional pay-TV services, and two-third of those homes do it because the online video products are bundled with their broadband service.
The survey also found out that among teenagers – aged 14-19, labeled as “Generation Z”, only 18% think that television significantly influences their purchasing decisions. The number goes up to 25% for millennials (aged 20-33). The survey also found out that 99% of Gen Z consumers said they multitask while watching TV, doing an average of four different things at once.
