2020 has been disruptive. The pandemic has closed businesses and changed the OTT content consumption dynamics in a significant way. It has especially caused a major impact on the TV industry- Lockdowns changed audience consumption habits and caused disruption … Continue reading
The Year 2017 has proved to be a successful year for DirecTV Now which has successfully registered 1.2 million subscribers under its belt. However, the traditional satellite service of the American broadcaster continued to slip, losing a net 147,000 customers … Continue reading
According to a recently released IHS Markit report, it has been noted that OTT platforms have added more subscribers than pay-TV services, in Spain in 2016. Figures suggest that 2016 saw over 500,000 net subscribers’ additions to OTT and … Continue reading
According to a latest Deloitte survey, around three-fourth of U.S. consumers subscribe to traditional pay-TV services, and two-third of those homes do it because the online video products are bundled with their broadband service. The survey also found out that … Continue reading
According to a poll by TVfreedom and The Harris Poll, 61% were of the opinion (strongly agreed) that Pay TV services are overpriced. Around 25% ‘somewhat agreed’ that pay TV is expensive. Most users were of the opinion that they … Continue reading
According to the Digital TV Europe Industry Survey 2016, video consumption will depend on factors like mobile data, OTT content and availability. A majority (46%) believe that Pay-TV services will have moderate growth, despite the advancements of modern services like … Continue reading
The “Home Broadband 2015” report revealed that 15% of US adults abandoned cable and satellite TV services, becoming cord-cutters while 9% of US adults admitted to having never subscribed to a cable or satellite service. That means that in 2015 … Continue reading