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Consumers subscribing to multiple streaming services are on the rise

According to a recent report by 451 Research, about a fifth of US consumers are paying for more than one streaming services. The research noted that 19% streaming users subscribed to three or more OTT platforms, which is four points up from the previous year.

In a race of creating their own bundles of OTT services, Netflix stands at 95% subscriptions, Amazon Video at 82% and then a combination of subscriptions from á la carte platforms including Hulu, iTunes and HBO Now.

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