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Improved VOD targeting drives $375MN global revenues 18 April 2017

According to the inaugural Genius Digital Data Spotlight research paper, companies have seen a significant uplift in the video on demand services revenues and usage via improved and more personalised targeting.

The research focused on how operators can maximise their VOD opportunity by utilising the data more effectively. It says that by not targeting, operators are losing up to $375 million in VOD revenues globally.

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