Subscription video-on-demand on the rise in MENA

Roshan Dwivedi Published on : 19 July 2017

According to Digital TV Research, revenues from Subscription video-on-demand (SVOD) services in Middle East and North Africa (MENA) is estimated to reach US$ 1.23 billion by 2022 which is up from almost US$1 billion in 2016.

It also estimates that 17.27 million homes will have SVOD by 2022.

Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix and Shahid Plus will represent 39% of the region’s SVOD subscribers by 2022 end a number up from 34% in 2016.
A total of 78% of subscribers in all the MENA regions except Israel and Turkey will be generated by 2022, a decline of 10% from 2016.

The research also suggests that Netflix will be the largest pan-regional SVOD platform by 2022 with about 3.26 million paying subscribers whereas Icflix will cross 2 million subscribers by 2022. Read More

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Written by: Roshan Dwivedi

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