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Subscription video-on-demand on the rise in MENA

Roshan Dwivedi Published on : 19 July 2017
MENA

According to Digital TV Research, revenues from Subscription video-on-demand (SVOD) services in Middle East and North Africa (MENA) is estimated to reach US$ 1.23 billion by 2022 which is up from almost  US$1 billion in 2016.

It also estimates that 17.27 million homes will have SVOD by 2022.

Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix and Shahid Plus will represent 39% of the region’s SVOD subscribers by 2022 end a number up from 34% in 2016.
A total of 78% of subscribers in all the MENA regions except Israel and Turkey will be generated by 2022, a decline of 10% from 2016.

The research also suggests that Netflix will be the largest pan-regional SVOD platform by 2022 with about 3.26 million paying subscribers whereas Icflix will cross 2 million subscribers by 2022. Read More

Want to launch your own OTT Service? Muvi recently partnered with Minaa VOD to successfully launch their documentary based OTT Streaming platform which is creating waves in the Arab world. Check out Muvi’s super intuitive end-to-end SaaS platform for all your OTT business needs. Sign up here for the free trial.

Written by: Roshan Dwivedi

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