US gains market leadership in TVOD and SVOD film industries in the EU

The United States is leading in video-on-demand films in the European Union according to a report from the European Audiovisual Observatory.

68 transactional VOD services in the EU were considered for the study namely Apple’s iTunes, Microsoft’s Movies, Wuaki.tv, Chili TV, SF Anytime and 14 additional national transactional video-on-demand (TVOD) services. EU films made up only 23% of the VOD movie catalogs. Other European films represented another 2%.

The study additionally considered subscription video-on-demand (SVOD) and transactional video-on-demand (TVOD) and found that EU films struggled in this sector too with EU products amounting to less than a fifth of the products offered amongst the 37 SVOD catalogs examined. Viaplay, C More and four national SVOD services were included apart from the 28 Netflix country catalogs. The US was a source for two-thirds of available films in the EU SVOD. The number of Netflix offers in SVOD catalogs went from 8 to 28, compared with the 2015 edition which affected the section of EU 28 films in SVOD catalogs since most of the newly integrated Netflix catalogs had a share below 16% of EU 28 films. Read More