Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Vietnamese spend more time watching VOD

Roshan Dwivedi Published on : 28 June 2016

According to a report released by Nielsen, 78% of digital consumers reported watching TV content and movies via video-on-demand platforms and 67% of VOD subscribers claimed to stream VOD content every day. YouTube (97%), Facebook (81%) and nhaccuatui.com (56%) were known as the top three sources which consumers access for VOD content.

ho-chi-minh-city-1348092_960_720

As for VOD content, 83% used laptops and desktops to watch, 63% smartphones, 55% TV screens and 34% tablets.

Movies dominate the type of VOD content being watched with 97% of Internet users watching movies online, followed by entertainment programs with 90%, news and current affairs from local TV networks with 89% and music shows and videos with 87%.

The report showed more than nine in ten Vietnamese were dual-screeners. Regardless of age, they loved to access some form of content through TV and online sources at the same time.

To read more about it please click here

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour