Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Vietnamese spend more time watching VOD

According to a report released by Nielsen, 78% of digital consumers reported watching TV content and movies via video-on-demand platforms and 67% of VOD subscribers claimed to stream VOD content every day. YouTube (97%), Facebook (81%) and (56%) were known as the top three sources which consumers access for VOD content.


As for VOD content, 83% used laptops and desktops to watch, 63% smartphones, 55% TV screens and 34% tablets.

Movies dominate the type of VOD content being watched with 97% of Internet users watching movies online, followed by entertainment programs with 90%, news and current affairs from local TV networks with 89% and music shows and videos with 87%.

The report showed more than nine in ten Vietnamese were dual-screeners. Regardless of age, they loved to access some form of content through TV and online sources at the same time.

To read more about it please click here

Don't forget to share this post!


Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

We use cookies for best experience on website. By using our site you agree to

Cookies Policy