Written by: Roshan Dwivedi
According to new consumer research from Leichtman Research Group (LRG), 56% of all US households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone OTT platform device (like Roku, Apple TV, Chromecast, or Amazon Fire TV), up from 44% in 2013, and 24% in 2010.
While 27% of all households have a TV set connected via one device, 29% of households are now connected via multiple devices, up from 17% in 2013. Along with the increase in connected TV households and devices, there has also been an increase in watching Internet-delivered video on the TV set.
Read the entire story here.
Add your comment