Wrestling network WWE is looking to build the WWE Network as a strong direct-to-consumer offering as it faces up to the long-term decline of its traditional pay-per-view business, according to Ed Wells, senior vice-president and managing director, delivering a keynote at TV Connect
“Second-screen, video on demand technology and TV Everywhere are really extensions of the traditional TV world. We at WWE has focused on building a direct to consumer relationship with ubiquitous access to content and an opportunity to raise incremental revenues,” Wells told TV Connect conference attendees yesterday morning.
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