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Young and old audience viewing habits – Ofcom Research

According to the latest research by Ofcom into public service broadcasting (PSB), there is an increasing divide between viewing habits of the youngest and oldest audiences.

The research suggests that viewers aged 65 and above watched an average of 5 hours 44 minutes of broadcast TV on a TV set in 2016, three minutes down in comparison to 2012.

Viewers in the age group of 16-24 watched an average of 1 hour 54 minutes of broadcast TV in 2016, 43 minutes less than in 2012.
The average daily viewing among children and 16-24 year olds fell by 10 minutes. Also, the viewing by over 64s increased by two minutes.

An average of 3 hours 32 minutes of measured broadcast TV on a TV set was watched by people in the UK in 2016 which is a decrease of 4 minutes a day or 2% compared to 2015.

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