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YouTube and Facebook, close competitors in the Live Streaming space

Roshan Dwivedi Published on : 04 July 2017
Live Streaming

According to research data from Magid, almost 50% of all online consumers in the U.S watch a live stream every week.
Further, the research suggests, 48% watch live on Facebook and 44% watch live on YouTube.
Instagram, Twitter and Snapchat stand at 28%, 19% and 17% respectively.
Breaking news ranks highest in popularity in terms of category of live video, followed by videos from friends or family and then “how-to” videos.
12% watch live video several times a day, 11% watch once a day, 17% watch many times a week and 8% watch one video per week.
28% never watch live video online.

Magid further revealed reasons why people watch live video streams and the following were the findings:
25% felt that the topmost reason was that live streams let viewers feel on top of things (informed).
20% felt that they are part of an event
17% felt live video feels authentic. Read More

Written by: Roshan Dwivedi

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Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events, to pirates each year. But securing streaming content from theft isn’t an easy task. There are hundreds of possible vectors, everything from network intrusion to player/app doppelgangers to CDN leeching, through which pirates can obtain and redistribute content. In this webinar, SVTA CEO Jason Thibeault will take a look at some of the more prominent vectors, techniques and tips to mitigate potential problems, and discuss the recent SVTA Security Working Group publication, “OTT Streaming Security Checklist.” 

Why Attend the Webinar:

  • Understand the current state of streaming piracy.
  • Understand some of the more popular ways through which pirates get access to content.
  • Learn some tips and techniques to create a “layered” approach to mitigating piracy.
  • Learn about the new SVTA publication, “OTT Streaming Security Checklist”.

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour