Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

YouTube and Facebook, close competitors in the Live Streaming space 04 July 2017

According to research data from Magid, almost 50% of all online consumers in the U.S watch a live stream every week.
Further, the research suggests, 48% watch live on Facebook and 44% watch live on YouTube.
Instagram, Twitter and Snapchat stand at 28%, 19% and 17% respectively.
Breaking news ranks highest in popularity in terms of category of live video, followed by videos from friends or family and then “how-to” videos.
12% watch live video several times a day, 11% watch once a day, 17% watch many times a week and 8% watch one video per week.
28% never watch live video online.

Magid further revealed reasons why people watch live video streams and the following were the findings:
25% felt that the topmost reason was that live streams let viewers feel on top of things (informed).
20% felt that they are part of an event
17% felt live video feels authentic. Read More

Don't forget to share this post!

Latest Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

Try Muvi One
Free for 14 days

Launch your streaming service, instantly
  • Built-in 500+ features
  • Get website, mobile and TV apps
  • Launch across 16+ ecosystems