Written by: Roshan Dwivedi
Zee Entertainment Enterprises Ltd launched ZEE5, its digital OTT platform in Mumbai. The online video platform will be available in 12 languages.
Zee5 is targeted at the increasingly tech-savvy Indian online video consumers who want to stay connected globally. With its core proposition being ‘language’, ZEE5 aims to cater to the needs of the masses across India, without any barriers.
Amit Goenka, CEO ZEE International, and Z5 Global, quoted, “With the launch of ZEE5 we see ourselves catapulting into the next phase of growth. Digital will play a critical role in fuelling this growth and we wanted to ensure that we had a strong offering and presence in the space. To us, ZEE5 is the platform on which this content will be readily available to the world. Every aspect of ZEE5 is based on our deep understanding of our consumers and their local ecosystem. It is both local and global at the same time and we know it is going to change the way you watch content.”