Google IMA
Google Interactive Media Ads (IMA) is a widely used advertising SDK that enables video platforms to serve interactive ads using VAST and VMAP standards. It handles ad requests, playback, measurement, and reporting, allowing publishers to monetize video content consistently across web, mobile, and connected TV experiences.
Muvi uses Google IMA to fetch and play video ads from VAST-compliant ad servers. This enables reliable ad delivery, accurate measurement, and support for pre-roll, mid-roll, and post-roll ads across supported devices.
How to Use This Extension
- Navigate to Monetization → Settings → Advertisement in your Muvi CMS.
- Enable the Advertisement module.
- Add your VAST or VMAP ad tag URL from your ad server (for example, Google Ad Manager).
- Save your settings.
Muvi automatically uses Google IMA SDK to request, render, and measure ads during video playback.
Works With
- ✓ Muvi One
- ✓ Flex
- ✓ Live
- ✓ Playout
