Meta Pixel
Meta Pixel is a tracking tool that helps you understand how users interact with your website after engaging with ads on Meta platforms. It enables conversion tracking, audience building, and campaign optimization by capturing actions such as page views, sign-ups, and purchases, helping improve ad targeting and ROI.
Once enabled, Meta Pixel tracks user actions on your Muvi website, helping you measure conversions, build custom audiences, and optimize ad performance across Meta platforms.
How to Use This Integration
- Log in to your Meta Business Manager → Events Manager and create a new Pixel under Add Data Sources → Web → Meta Pixel.
- Copy the Pixel Base Code generated during the setup.
- Log in to your Muvi CMS and navigate to Website → SEO Settings in Visual Designer (VD), then paste the Pixel code.
- Alternatively, insert the same code just before the closing </head> tag using BYOD if you manage a custom frontend.
- Verify the installation using the Meta Pixel Helper browser extension or the Test Events section in Events Manager.
Works With
- ✓ Muvi One
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