With Muvi’s “Bring Your Own Ad Server” feature, you can easily integrate any VAST-compatible Ad Server with Muvi, without needing to hire and maintain a technical team. You just have to simply log in to the Muvi dashboard and … Continue reading
With Muvi’s “Bring Your Own Ad Server” feature, you can easily integrate any VAST-compatible Ad Server with Muvi, without needing to hire and maintain a technical team. You just have to simply log in to the Muvi dashboard and add the necessary VAST tags over a simple form. That’s it!
1. Support for all VAST-compatible Ad Servers
Ad servers supporting the VAST tags can be easily integrated with your Muvi account as long as the ad servers are VAST-compliant! As far as Muvi’s HTML5 player is concerned, it is also VAST and VPAID compatible.
Use case: Remo can now run ads by integrating his own ad server using Muvi’s BYOA feature in just a few clicks with zero coding knowledge!
2. Run Ads during Playback
Using Muvi’s HTML5 video player, you can run ads on pre-roll, mid-roll, and post-roll and drive higher engagement and yields. Also you could stitch multiple ads in a single video.
Use Case: Susan can now add multiple advertisements like pre-roll and mid-roll in a single video and drive better engagement using Muvi’s BYOA feature.
3. Zero Revenue Sharing
The best part of using Muvi is the advantage of zero revenue sharing. By choosing Muvi Ads as your ad server, no revenue needs to be shared with Muvi for your videos. However, choosing a third party ad server may result in you sharing a certain amount from the revenue generated.
Use case: Ali has chosen Muvi Ads as his ad server and as a result he gets to keep 100% of the ad revenue generated exclusively to himself without sharing a single penny with Muvi.
4. Analytics
You can track the performance of your ads from the analytics and reports dashboard. Muvi will generate a detailed report of every ad campaign running on your platform so that you can track your ad metrics with ease.
Use Case: using Muvi’s analytics Jeremy can measure the performance of each and every ad and deliver a more personalized experience to his audience.
Not limited to these features, Muvi’s Bring your Own Ad Server can deliver much more possibilities. Please check out our feature page Bring your Own Ad Server (BYOA) to know more.
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Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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