FreeWheel - Latest updates on FreeWheel
Over-the-top (OTT) devices market leaders amongst digital platforms 04 August 2017
Over-the-top (OTT) devices have raced ahead leaving desktop behind as the leading digital platform for premium video ad views in Q1 of 2017 in the US as per online ad technology firm FreeWheel. As per “The Power of OTT: Audiences … Continue reading
Olympics, US election drive Video Monetization Growth 20 December 2016
According to the ‘Q3 Video Monetization Report’ from FreeWheel, content consumption on non-linear is growing fast, and more of this is taking place on bigger screens. The report also stated that the major events in sports and national interest (such as … Continue reading
Desktop/laptop’s 37% share of the ad landscape is now the lowest ever 17 June 2016
The FreeWheel Q1 analysis, out today, has some fun stats, measuring some aspects of streaming that don’t get put out there very widely, very often. The FreeWheel report says desktop/laptop’s 37% share of the ad landscape is now the lowest … Continue reading
