India - Latest updates on India

Viu launches Original Telugu Content 16 February 2017

Vuclip’s video on demand service, Viu has entered the regional content space by launching long as well as short form Telugu content in originals. Viu has partnered with Annapurna Studio, a production house for creating a show to be released in the first … Continue reading

DEN Networks Launches OTT Platform in India 15 February 2017

Indian cable TV giant DEN Networks has launched an OTT platform named DEN+ for DEN subscribers. The new on demand streaming platform includes over 144 free to air channels at the time of launch. The video streaming platform is described … Continue reading

Indian MSO Hathway launches a VOD Service 14 February 2017

Indian multi-system operator – Hathway Cable and Datacom is now offering its viewers an ad-free subscription video on demand service. The new service will feature quite a lot of genre of Indian content such as Bollywood blockbuster films, comedy & music … Continue reading

Hotstar Reported to be the Top Video Streaming App in India 25 January 2017

Indicating local content is the key in Indian market, Broadcaster Star India Pvt Ltd’s OTT video service – Hotstar tops the list of video streaming apps by monthly active usage, followed by Reliance Jio Infocomm Ltd’s JioTV and JioCinema, putting Netflix and Amazon … Continue reading

Muvi Conducts A 12-hour non-stop Hackathon in Bhubaneswar 19 January 2017

Hackathon to be held on February 11, 2017 Bhubaneswar, India – Muvi calls out all the coding ninja’s in the city who have a flare for coding to come and participate in a 12-hour non-stop development marathon – hackathon (https://www.muvi.com/hackathon.html) … Continue reading

Indian digital industry to be worth INR 20k Cr by 2020 17 January 2017

According to a recent EY report, the Indian digital sector is expected to cross Rs. 20,000 crore by 2020, which includes OTT services and digital advertising. The industry currently holds the net value worth Rs. 8, 490 crore. The digital industry … Continue reading

6% Urban Indians access OTT Video Content every day – Survey 10 January 2017

According to a recent survey conducted in India, some 6% of the Indian urban population accesses content from OTT services on a daily basis and some 24% on weekly basis. Rising number of smartphones is playing a vital role in driving OTT penetration in … Continue reading

Online Video Advertising in India Grew by 200% in 2016 04 January 2017

According to a recent research by Adomantra Digital, India’s online video advertising market has grown by some 200% amid 2016. The increasing affordability and accessibility of broadband connectivity through 3G and 4G mobile networks has spurred this growth in internet usage, thus … Continue reading

Indian Telco Airtel Digital TV launches SVOD service in Bengali 28 December 2016

The DTH arm of India’s biggest telecommunications provider Bharti Airtel launches a new Subscription video streaming service in Bengali named BANGLA HITZ. The new OTT service is now available on Airtel Digital TV for Rs 39 per month for Airtel DTH customers. The new … Continue reading

Viu OTT service reaches 4 million users in Asia in the 1st year 01 December 2016

The Hong Kong operator PCCW reports that its OTT platform Viu tops 4 million users in Asian regions within the first year of its launch. The mobile video streaming platform recorded 218 million video views in the third quarter of … Continue reading