LatAm - Latest updates on LatAm
LATAM millennials turning towards VOD 29 December 2016
According to a comprehensive study carried out by Telefónica Foundation – Millennials en Latinoamérica, una perspectiva desde Ecuador, some 70% of LATAM millennials own a smartphone and prefer to use social media video channels frequently. The study also points out that these millennials are moving towards consuming VOD services like Netflix and HBO Go and abandoning …
HBO all Set to Expand to Chile Next 20 December 2016
HBO takes one more step ahead in its expansion in Latin America and prepares its new OTT launch for HBO Go in Chile. HBO has recently expanded to Central America and many other counties in Latin America with a final update to HBO Go TV everywhere service. The service will for now be bundled with the …
Odeón OTT platform to expand throughout LATAM 29 November 2016
Free OTT VOD platform Odeón is all set to expand throughout Latin America, following the rapid growth in Argentina. The platform was launched an year ago with an App for Android mobiles and is now looking to expand to Smart TVs and Chromecast devices. The service has been huge popular in Argentina, having about 420,000 registered users …
Fifth of LatAm homes to pay for SVoD by 2021 28 October 2016
According to a recent study by Digital TV Research, every one in five Latin American TV household is set to sign up for a SVOD service in the coming five years. The forecast report covering over 18 LatAm countries, states that the SVOD universe will amount to 31.81 million subs in 2021, up from 12.19 million in …
Vivendi to launch a Music VOD Service 13 October 2016
The French Multimedia company Vivendi is all set to launch its new music VOD service in Brazil. The service will be named WatchMusic, and is set to take over the Watchover music SVOD service, which is soon to be closed in Germany. The service will offer variety of on-demand music videos, live performances and various music …
Lack of Broadband Access threatens Growth of OTT in LATAM 07 October 2016
According to a recent study, barely four in every ten LATAM household has access to proper broadband connection. Uruguay leads the penetration with a rate of 79% homes having broadband, followed by Chile at 54%, Argentina at 49%, Mexico and Colombia at 48% and Brazil at 43%. According to the study, most LATAM countries fall below the …
Claro launches Free Video Streaming Service across LATAM 22 September 2016
América Móvil’s Claro launches a basic version of its free service on its video streaming platform ‘Claro video’ throughout the Latin America where it is available. The OTT service has kicked off with a library of 500 titles including some of Claro’s original productions like La Hermandad. The service also offers some episodes of popular series such …
Demand for Local OTT Drives Competition Among SVoD platforms in LATAM 12 September 2016
OTT video market is Latin America is highly diversified. Countries that have high adoption in Pay TV, fixed and mobile broadband, have the most robust OTT ecosystem. With Netflix’s arrivals in the region in 2011, many SVOD services have emerged, However, Pay TV market has always been ready to fight the battle with their local …
75% of LATAM Pay TV providers offer IP based OTT services 07 September 2016
According to a recent report, one in every six Pay TV providers have launched their own OTT service offerings in last five years and over 75% of them already providing IP based services. The report states that 70% of these Pay TV providers have introduced multiscreen services and 16% of them have launched their own live …
55 million LATAM viewers watched Olympics on smartphone 30 August 2016
2016 Olympics has been the biggest mobile event ever with over 55 million smartphone users streaming the games. Additionally, 120 million videos for the Olympics were played through YouTube and 91 million played through a Video streaming Platform app called Claro. 64% of the digital viewers used smartphone to watch Olympics, whereas 24% used computer and …
