Linear Tv - Latest updates on Linear Tv
How to improve OTT Advertising 06 June 2017
More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of … Continue reading
Millennials prefer On-Demand, Not live linear OTT 18 April 2017
According to a recent Bernstein Research focus group study, Millennials aren’t that much interested in OTT services, ones that offer live linear TV programming, they prefer more “on-demand” stuff, especially the Millennials in urban, digital-savvy market. Bernstein’s San Francisco focus … Continue reading
Linear TV Drops to 38% of Daily Online Video Viewing 30 September 2016
According to a recent ‘Dutch Consumer Video Behavior’ report from Telecompaper, Dutch people still spend 38% of their daily viewing time to linear TV. The rest of their viewing is spent on recorded content, online and on-demand video content. According to the … Continue reading
Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams 08 September 2016
Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be … Continue reading
Kids Drift more towards Linear TV: Study 07 September 2016
According to a new research from Viacom, linear TV is still the most popular medium for kids to consume video content. The research states that kids around the world use an average of five sources to watch TV, and 90% … Continue reading
UK viewers have been the quickest to embrace on-demand TV 02 August 2016
UK viewers have been the quickest in Western Europe to embrace on-demand TV, while Italians watch more TV overall than any other nationality in the region, according to new research. Overall daily viewing time of linear TV has continued to … Continue reading
Viacom is gearing up to face cord cutting with ‘Viacom Play Plex’ 14 March 2016
Cord cutting is real. Viacom is gearing up to fight against it by investing in ‘TV everywhere’. Viacom Play Plex having MTV, Nickelodeon, Comedy Central and other popular channels is the answer of the network for the competition. Pay TV … Continue reading
The Future is Streaming; the future is Smart Connected Devices 02 March 2016
Did you know, 35% viewers preferred streaming the Super Bowl 50 on connected devices last month? With video on demand (VOD) services taking the front seat, connected and mobile devices are set to rule the entertainment industry. Connected TVs in … Continue reading
Mobile to lead in video consumption, though TV won’t decrease anytime soon 23 February 2016
Mobile is the leading device platform on which video is expected to be accessed most in the future. Despite the fact that content is better accessed on big TV screens, mobile screens are going to rule the majority of the … Continue reading
Content connoisseurs and TV bundles 12 February 2016
This is the time of the rise of content connoisseurs. The young, specially, are getting increasingly more interested in video on demand services rather than linear TV. A recent study shows that 44% of this generation is considering giving … Continue reading
