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UK viewers have been the quickest to embrace on-demand TV

UK viewers have been the quickest in Western Europe to embrace on-demand TV, while Italians watch more TV overall than any other nationality in the region, according to new research. Overall daily viewing time of linear TV has continued to decline in the UK, but factoring in online and on-demand services the time spent watching …

Viacom is gearing up to face cord cutting with ‘Viacom Play Plex’

Cord cutting is real. Viacom is gearing up to fight against it by investing in ‘TV everywhere’. Viacom Play Plex having MTV, Nickelodeon, Comedy Central and other popular channels is the answer of the network for the competition. Pay TV constitutes of 40% of the traffic in US. Viacom’s new strategy to adapt content for …

The Future is Streaming; the future is Smart Connected Devices

Did you know, 35% viewers preferred streaming the Super Bowl 50 on connected devices last month? With video on demand (VOD) services taking the front seat, connected and mobile devices are set to rule the entertainment industry. Connected TVs in particular, are seeing an ever increasing trend in the very recent years. The biggest growth …

Mobile to lead in video consumption, though TV won’t decrease anytime soon

Mobile is the leading device platform on which video is expected to be accessed most in the future. Despite the fact that content is better accessed on big TV screens, mobile screens are going to rule the majority of the market because of convenience and reach. This, however, doesn’t mean that TVs are going to …

Content connoisseurs and TV bundles

  This is the time of the rise of content connoisseurs. The young, specially, are getting increasingly more interested in video on demand services rather than linear TV. A recent study shows that 44% of this generation is considering giving up Pay-TV subscription in the next 6 months. The number is much lower in the …

Smart OTT – the new way ahead

Traditional Pay-TV operators are gearing up to face the heat from OTT players like Netflix and Hulu. OTT content is coming up on some operators, in a sort of hybrid scheme – where they offer the best of both worlds. It is expected that this year smarter packaging will come up with linear TV, like …

Roku expands by developing a hybrid Pay-TV platform

Roku is ready to launch a hybrid set-top box that promises to deliver traditional linear TV content alongside its video streaming services from a single device. The new box will be first available with Sky. It will be consequently available for Roku powered partners later in the year. Andrew Ferrone, vice president of pay TV …

D2C Will End The Reign Of Linear Channels

D2C or Direct 2 Customer offerings are being touted as the last nail on the coffin for linear TV channels. Not that it is very alarming at the moment, but with time it will surely impact the linear TV viewing. VOD services like HBO Now, Discovery DPlay and DisneyLife are leading the way on this. The service …

Internet TV to replace linear in 20 years, says Netflix

Over the next 20 years internet TV and video on demand platform are going to replace linear TV as the way that people consume video, according to Netflix president and CEO Reed Hastings.  Speaking on the firm’s first quarter earnings call yesterday, Hastings said that after linear TV’s  “amazing 50 year run” the industry is …

OTT TV Ad Revenue to Increase Four-Fold by 2020, says TDG

According to a new report from TDG, revenue from OTT TV advertising, that is, commercial advertising placed in full-length TV-quality programming delivered via broadband, is expected to grow nearly four fold between 2015 and 2020. The Future of OTT TV Advertising 2015-2020 represents the first publicly-available ad forecasts associated exclusively with the delivery of OTT …

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