OTT Market - Latest updates on OTT Market
Global OTT Market to Cross $65 Billion by 2023 08 August 2016
According to a new market research report by Credence Research, the global over-the-top (OTT) market is estimated to grow by 14.4% CAGR from 2016 to 2023. The OTT market was valued at $28.75 Billion in 2015 and is expected to reach above $65 Billion by 2023. The study is backed by how OTT content has …
Broadcast Catch-up Stimulates German OTT Market 02 August 2016
Report and Forecast shows Germany as a hotbed of OTT competition, drawing from the strength of broadcast catch-up, itself driven by the early introduction of HbbTV in Germany from 2009. This has stimulated greater uptake in TV Everywhere and in pure play paid OTT services. The result is a thriving community of OTT services, unlike …
One Key to OTT Success: Agile Billing 02 June 2016
In an amazing guest post by James Messer for Broadcasting Cable, he says that consumers are radically transforming the way they enjoy media and entertainment. According to Experian Marketing Services, “an estimated 7.3 percent of U.S. households (8.6 million homes) today are considered ‘cord-cutters,’ meaning they have high speed internet but no cable or satellite …
Premium OTT market in Asia Pacific expected to boom 05 May 2016
According to a research conducted by MTM, the Asia Pacific premium OTT video services market is expected to grow strongly in the coming 3 years. It is expected to rise to $230M in 2019 from $85M in 2015 in Australia. For Indonesia, it is expected to grow from $7M to $40M in the same time …
OTT in India 25 February 2016
According to a recent study by Frost & Sullivan on the OTT market in India, there are 1.3 million OTT subscribers and 66 million connected video viewers in the country. Multi-screen video consumption is hot in the country, and things are steaming up with the entry of Netflix – the OTT giant. “With an increase in …
OTT expected to grow strongly in Latin America 11 February 2016
The OTT market is expected to shoot up in the next 2 years, nearly double in Mexico, 2.5 times in Brazil and Argentina. “Premium OTT in Latin America has developed relatively slowly, despite Netflix’s strong presence in the region, but strong local players are now gearing up to grow the OTT market,” explains Jon Watts, …
It’s About Time to Meet Viewer Demand for Online Video 28 July 2015
The $200 billion cable, satellite and television advertising markets aren’t going anywhere soon, but going OTT direct to consumers is inevitable for nearly every content provider. Studies show that more viewers are subscribing to OTT VOD services like Netflix and Hulu. According to nScreen Media’s Founder and Chief Analyst Colin Dixon, OTT subscriptions have …
45 Leading Entertainment Content and Service Providers Predict OTT Market Opportunities 15 July 2015
Vindicia, the leader in enterprise-class subscription billing, and Ooyala, a leading video, analytics and advertising technology provider, today released new research identifying the driving forces for over-the-top (OTT) growth in the U.S. Forty-five leading entertainment content and service providers participated in the study offering their predictions and market indicators on the prospects for premium …
International Giants continue to dominate Nordic OTT 03 June 2015
Major international brands are continuing to make their presence felt in the Nordic OTT market. Stockholm-based consultancy Mediavision says that on an average day about one-third of the Nordic population is watching streaming video on OTT TV platforms, with international Giants including YouTube, Facebook and Netflix the most likely beneficiaries. In its 5th annual study, …
