No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
OTT content market to grow at CAGR of 14.5% from 2016 to 2026 23 December 2016
According to a recent research by Future Market Insights, the global OTT content market was estimated at US$ 47.7 billion in 2015 and was expected to reach a market valuation of US$ 53.2 billion by the end of 2016. The research estimated Video … Continue reading
Amazon Prime Video set for 64 million Subs by 2020 23 December 2016
According to a recent Amazon Prime Video study by IHS Technology, the global launch of the OTT platform will draw back 64 million video subscribers by 2020. Just like Netflix, Amazon’s global launch happened without much localization efforts, and the … Continue reading
OTT Video revenues to pass $50 Billion by 2017 22 December 2016
According to a recent 2017 prediction report on how trends and events that will shape OTT video, digital advertising and VR in 2017, it was predicted that OTT video revenues will pass $50 billion in 2017. The report also highlighted following: Top … Continue reading
5 OTT Trends to Watch For In 2017 16 December 2016
Another eventful year in world of video streaming comes to end. 2016 was a quick year, full of innovations and launches. We’ve seen fads come and go, but there were many trends in this year that made impact. We’ve seen … Continue reading
23% Choose an OTT Provider based on Content Search Experience 16 December 2016
According to a recent Census-wide study, consumers spend an average of 16 minutes searching for content on an OTT platform and when they don’t find anything, majority of them look elsewhere. Based on the study, having multiple options, half of them … Continue reading
98% of OTT viewing in UK is done in-home 16 December 2016
According to a new UK TV viewing research by GfK, 98% of content from over the top services like Netflix, Amazon and Now TV is viewed in home smart TVs. The study also stated that to much surprise there is a low audience numbers … Continue reading
OTT services will be Vital in Driving Telecom Growth: Experts 13 December 2016
Experts warn that telecommunications companies must have to focus on over the top services as primary growth driver in 2017, as these services are going to experience a major boom in coming days. Analysts also stated that the increasing availability … Continue reading
59% Will Watch More OTT Services Over Christmas 12 December 2016
According to a latest research from subscription, billing and CRM specialist Paywizard, OTT subscriptions around the globe have increased from 25% to 45% in past 12 months and it expected to rise more during the Christmas time. The study also … Continue reading
ODTV launches first ever OTT platform in Azerbaijan 08 December 2016
A new OTT video streaming platform launches in Azerbaijan by ODTV – the leading non-cable TV service provider. This video streaming service is the first ever multiscreen live and on-demand TV service in the country. The service expands on the current … Continue reading
VOD in Hospitality Market to grow by 22.6% CAGR 08 December 2016
According to a global forecast 2021, on video on demand for hospitality market by solution (Pay TV, IPTV, and OTT), the VOD in hospitality market is expected to grow to USD 19.11 billion by 2021 from that of USD 6.89 billion … Continue reading
