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Google Launches Streaming Hub for Android Tablets 27 May 2021

  Google adds another feather on its cap- it has ventured into the  Entertainment Space—a unified hub for streaming video, games and books exclusively for Android tablets. It will combine access to movies, shows, videos, games, and books.   How will This Work? This is how Entertainment Space will work- It is going to aggregate …

Facebook Introduces Dynamic Ads for Video Streaming Platforms 29 April 2021

  Dynamic ad insertion technology has revolutionized the concept of advertising and elevated it to a whole new level. The newest social media platform to incorporate dynamic ads is Facebook- the social media giant has added a new feature ‘Dynamic Ads for Streaming’, which is designed to help video streaming brands showcase relevant titles to …

COVID-19 Accelerates Digital Migration Plans for Broadcasters 25 February 2021

  2020 has been disruptive. The pandemic has closed businesses and changed the OTT content consumption dynamics in a significant way. It has especially caused a major impact on the TV industry- Lockdowns changed audience consumption habits and caused disruption in broadcasting, production and advertising.   Change in Pay TV Environment   Pay-TV ecosystem is …

New Media Innovations in 2021 28 January 2021

  2020 proved to be a year of innovation as the pandemic became a catalyst for accelerating many of the changes that were already underway. The year was witness to many unique trends and as we head into 2021, it appears that companies are going to work on those innovations and technologies. Let’s take a …

COVID-19 Accelerates Sales in Online Streaming 26 November 2020

  Since the onset of the pandemic, theatres and public places have been closed and there is no certainty about when they will reopen especially in lockdown territories. However, online streaming platforms have seen a surge in subscribers viewers binge-watch their favorite movies online. Demand is way up, both with global giants like Netflix, Amazon …

Direct-to-Consumer TV Apps Or Streaming Service Aggregators? 30 July 2020

  The streaming landscape is constantly evolving- Traditional revenues are shrinking across the entire industry as consumers are spending more time online. However, the biggest question companies are facing is whether to build their online presence by launching branded direct-to-consumer TV Apps or relying on established third-party OTT players like Amazon, Roku, Apple TV, etc. …

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