Google adds another feather on its cap- it has ventured into the Entertainment Space—a unified hub for streaming video, games and books exclusively for Android tablets. It will combine access to movies, shows, videos, games, and books. How … Continue reading
Dynamic ad insertion technology has revolutionized the concept of advertising and elevated it to a whole new level. The newest social media platform to incorporate dynamic ads is Facebook- the social media giant has added a new feature ‘Dynamic … Continue reading
2020 has been disruptive. The pandemic has closed businesses and changed the OTT content consumption dynamics in a significant way. It has especially caused a major impact on the TV industry- Lockdowns changed audience consumption habits and caused disruption … Continue reading
2020 proved to be a year of innovation as the pandemic became a catalyst for accelerating many of the changes that were already underway. The year was witness to many unique trends and as we head into 2021, it … Continue reading
Since the onset of the pandemic, theatres and public places have been closed and there is no certainty about when they will reopen especially in lockdown territories. However, online streaming platforms have seen a surge in subscribers viewers binge-watch … Continue reading
The streaming landscape is constantly evolving- Traditional revenues are shrinking across the entire industry as consumers are spending more time online. However, the biggest question companies are facing is whether to build their online presence by launching branded direct-to-consumer … Continue reading