Shift72 has served a specific niche well, especially film festivals and event-driven streaming, but many platforms today need more than that. If you are expanding into OTT monetization, global audiences, and multi-device delivery, the limitations around customization, localization, and pricing … Continue reading
Shift72 has served a specific niche well, especially film festivals and event-driven streaming, but many platforms today need more than that. If you are expanding into OTT monetization, global audiences, and multi-device delivery, the limitations around customization, localization, and pricing quickly start to hurt growth. If you can no longer rely on Shift72, what platform should you choose instead?
This blog walks through the key challenges Shift72 customers face today and why Muvi One stands out as the most capable and future-ready alternative.
Shift72 has historically served a specific part of the streaming market — especially virtual film festivals and limited release platforms. For those use cases, it worked well.
But the needs of streaming businesses have evolved. Modern platforms need to support:
Because Shift72 did not fully deliver on these areas, many customers are now exploring alternatives that can support larger-scale streaming and long-term growth.
At its core, Muvi One gives you a fully managed, launch-ready OTT and streaming platform that includes CMS, player, monetization, analytics, apps, and infrastructure in a single subscription. It is designed for broadcasters, content creators, enterprises, that want to own their audience and revenue.
Unlike a one-off event platform, Muvi One is built for long-term growth: it scales from your first live event or VOD library to a full-blown global streaming business with multiple channels, apps, and monetization models. You can start with a template, launch in days, and then iterate on design, apps, and workflows as your strategy evolves.
Below is a focused view of why Muvi One stands out as the go-to Shift72 replacement.
Key area | Muvi One (recommended alternative) | Shift72 (legacy setup) |
Localization | Built-in Alie AI engine for end-to-end localization. | Manual workflows, agency-dependent. |
Translation cost | About $0.05 per minute for subtitles, dubbing, and metadata. | Around $2,000 per language via agencies. |
Encoding fees | Included in a flat-fee platform model. | $0.03 per minute processing charge. |
Streaming quality | Native support for 4K UHD and multiple bitrates. | Standard terms capped at 1080p. |
Analytics | Enterprise-grade, device-level and BI-ready analytics. | Sales and trend-focused reports. |
Security | Forensic watermarking and strong DRM options. | Non-removable watermarks only. |
Support | 24/7/365 live expert support. | Primarily business-hours and email. |
Revenue model | No revenue share; you keep 100% of earnings. | Variable revenue share on top of fees. |
App customization | BYOD (Bring Your Own Design) with HTML/CSS freedom. | Rigid templates, limited customization. |
Migration | Fully managed migration program. | Manual, time-consuming transition. |
For a detailed comparison of Muvi One vs Shift72, take a look at our competition page.
If you have ever taken a festival site or OTT service multi-lingual on Shift72, you know the drill: export text, send to an agency, wait weeks, import everything back in, and then fix all the formatting issues. On top of the time, you are usually paying a few thousand dollars per language for website copy, menus, content metadata, and subtitles.
Muvi One replaces that with Alie AI, a built-in engine that can translate the entire platform experience—subtitles, dubbing tracks, and metadata—into 75+ languages in a matter of minutes. Pricing is usage-based at roughly $0.05 per minute of content, which is a fraction of traditional agency costs and lets you test new regions without committing large budgets upfront.
For many Shift72 users, support has become a pain point, especially over the last 18–24 months. Response windows often align with business hours, and this becomes a problem during critical streaming hours across global time zones.
With Muvi One you get 24/7/365 dedicated live support, where you can reach out during mission-critical streams. If your live premiere, sports match, or global town hall happens at midnight or on a weekend, there is still a specialist on the other end to help you out
Shift72 charges around $0.03 per minute as an encoding processing fee, which adds up quickly as your library and live events grow. On top of that, you still have your base platform fee and any revenue share or additional service costs layered on top.
Muvi One’s model is simpler: encoding is included within its flat-fee platform pricing, and there is no revenue sharing—you keep 100% of what you earn. That means you can scale your content library, add new channels, or ramp up live streaming without watching your cost per minute creep up in the background.
Read More:
Muvi vs Standalone Encoders: Which Is the Better Choice for Video Streaming?
“Per-title Encoding” or “Adaptive Bitrate Encoding” – What Is It And How Is It Used?
Shift72 has historically leaned into a 1080p-centric delivery model, with standard terms capping quality at full HD and focusing heavily on the festival and event niche. While that may be acceptable for smaller catalogs, it starts to feel limiting when you have cinematic content, sports, or premium TV that benefits from higher resolution and richer audio.
Muvi One offers native support for 4K UHD streaming, with an encoding and transcoding pipeline that automatically prepares content in multiple resolutions and bitrates. The platform supports apps across 12+ ecosystems—including smart TVs (WebOS, Tizen, Vidaa, Vewd), mobile, web, and more.
If you are on Shift72 today, you are probably working within a set of templates optimized for online film festivals and similar events. They do the job but can feel rigid when you want to build a year-round brand, launch new verticals, or experiment with different layouts for discovery, upsell, and engagement.
Muvi One gives you two layers of design control. First, Muvi One offers 7+ web templates and 3+ app templates that you can launch quickly and customize using a visual designer. Second, if you want complete control, you can opt for BYOD (Bring Your Own Design) and work at the HTML/CSS level to build an entirely custom front-end while still using Muvi One’s backend.
Beyond the obvious features, three strategic levers differentiate Muvi One as a Shift72 replacement: analytics depth, security, and how revenue is handled.
Shifting platforms can sound risky, but Muvi One is set up to make migration straightforward rather than a disruptive overhaul. The team offers fully managed transition support, which typically covers content ingestion, metadata mapping, app migration or rebuilds, payment and DRM setup, and parallel testing before you cut over.
You should seriously consider moving from Shift72 to Muvi One if any of these resonate:
Check out our blog on How to Launch your OTT Platform!
Choosing a new platform is about more than replacing one vendor with another. It’s about finding a system that:
For Shift72 users looking to scale beyond limited or festival-based streaming, Muvi One delivers all of this.
If you are exploring alternatives due to Shift72’s limited offerings, Muvi One offers a complete, scalable, and future-ready streaming platform. In most cases, it can help you relaunch your service with improved performance, greater control, and long-term value.
For more details on Migration, check out our blog Migrate from Shift72.
👉 Talk to our team to learn how a migration to Muvi One can work for you.
Take a 14-day free trial now to get started.
Shift72 is a video streaming platform. Individuals might seek alternatives for reasons like cost, specific feature requirements, or industry specialization, as different platforms offer varied capabilities and pricing structures.
Consider factors like cost, scalability, customization, industry focus, ease of use, and support. Evaluate features such as streaming quality, security, analytics, and integration options to align with your specific needs.
Yes, many video streaming alternatives specialize in specific industries or use cases. Some platforms cater to niche markets like education, sports, or enterprise, offering tailored features and solutions to meet unique industry requirements.
Migration feasibility depends on platform compatibility. Consult Muvi’s support or documentation for migration options. Factors such as content format, metadata, and storage considerations play a role in a successful transition from Shift72 to Muvi.
Key features for a video content management platform include user-friendly interface, content organization, secure streaming, analytics tools, scalability, customization options, robust security measures, API integrations, and support for various content formats. Prioritize features based on your specific content management needs.
Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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