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6 Types of Videos Any Business Can Use 16 April 2021

 

There’s a video for everything- be it looking out for the best pair of hiking shoes or searching for the most pocket-friendly cloud streaming server for your video business. Well, when it comes to creating and uploading videos on your streaming website, we know the task can be overwhelming! In this blog, we will walk you through the most essential and customer-friendly videos that you can stream on your website driving maximum engagement.

 

1. Product and Product Update Videos

Are you a SaaS company trying to sell your product but the succinct technicalities are creating a barrier to your leads? Try creating product videos and include them on your product page. Including product videos are likely to increase conversion by 28%.

Product videos are demo videos that showcase your product’s features and benefits and often include examples of how it works, all while engaging your audience. These videos are especially beneficial for consumers who are considering buying your product/service and need a clear, comprehensive explanation of what you offer.

 

In contrast to product videos, product update videos are short videos that keep your existing customer base updated about the latest features and upgrades to your product. Additionally, these videos can teach your customers about new features and help to increase product adoption.

 

Video Production Time

Because they often take prominent positions on businesses’ websites, product videos can consume a lot of time with multiple edits and revisions.

 

Product update videos on the other hand are less time-consuming and are more likely to be featured on blog posts and across your social channels. 

 

Video Length

A good product video should generally run anywhere from 2–5 minutes for the best engagement results.

 

2. Live Streams

Live streams are the safest bet in 2021 as they are naturally bound to get more audience engagement and interaction. Turn your big company events into exclusive live event streams. You can also build a series. If you’re already hosting conferences, product launches, and conducting seminars, you can easily turn those events into a live stream to reach a wider audience.

 

Make sure you use a scalable live streaming server for streaming live events that is able to scale automatically with traffic spikes.

 

Video Production Time

There is no room for post-production process in a live stream and that’s why production for a live video is all in the setup. Give yourself plenty of time to set the scene, and once the cameras are rolling, production will end when the event wraps up!

 

Video Length

Depending on the event, live streams can last from a few minutes to a few hours. Even if you’re livestreaming a 2-3 day conference, don’t let the camera roll for everything.  Schedule livestreams and promote them individually on social media

For more details on posting live stream on social media, read our blog Simulcasting : The Ultimate Guide to Live Stream to Multiple Destinations

 

3. Webinar Videos

Webinars are interactive video presentations, workshops, or lectures hosted online where the audience is exclusively virtual from all around the world. Webinars usually get a lot of traction and can be used as a relationship-building or authority-building tactic. Live webinar videos can be recorded and turned into resource-intensive VoD content for future reference. Usually, VoD forms of the webinars attract a lot of traffic on your webpage and they are great for brand building.

Take a quick glance at our own Webinar landing page!

Also Read: How to Live Stream Virtual Conferences

 

Video Production Time

Time required to create a presentation depends on the selection of the topic- technical topics require a lot of research and time. Remember to promote the webinars on social media handles for maximum outreach.

 

Video Length

The length of a webinar may range anything from 20 minutes to 1 hour- depends on how broad the topic is.

Check out our latest webinar by Jan Ozer on Video Codecs in 2021 and Beyond

 

4. Explainer Videos

As the name suggests, explainer videos are videos that explain or educate your viewers how to solve a problem they may face while using your product or service. Explainer videos always get a lot of engagement from customers using your product and they are perfect for ramping up content on your blog or even assisting a page in your support documentation.

 

Video Production Time

Since explainer videos are intricate in nature- it requires lots of detail-oriented planning and hence takes time. You’ll need  about 20–24 hours on average. 

 

Video Length

Explainer videos generally have a running time between 1–5 minutes. 

 

5. Employee Onboarding Videos

When you recruit new hires, especially during a pandemic, onboarding videos come in as a handy resource. The goal of onboarding is to acquaint your new hires with the company culture, the company policies, and get them updated with the process. 

An employee onboarding video is a video that employers use to introduce the company and its core values, and acquaint them to their fellow staff members. Big brands like Google, Microsoft are renowned for their employee-friendly onboarding videos.

 

Video Production Time

Since these videos aid in acquainting your new employees with the company culture, that’s why it’s crucial that you take extra time to polish the messaging to ensure they are easy to understand. So, production time on onboarding videos can take up to a few hours.

 

Video Length

Explainer videos generally have a running time between 5–10 minutes. Because of their extended length, it’s all the more important that you keep viewers engaged throughout.

 

 

6. Video Testimonials

If you are a product company, buckle up for posting good, honest testimonials about your brand from your customers. Reviews matter a lot and they can change a prospect’s opinion of a product and can convince them to to buy or ditch your product/service. That’s what makes testimonial videos so valuable.

In the end, testimonial videos can be indispensable for winning over new customers.

 

Video Production Time

Testimonial videos can take anywhere from 1–2 days to put together, as sometimes you may have to travel to the customer to shoot footage. 

 

Video Length

A good, detailed testimonial video ranges around 3-5 minutes.

 

Wrapping Up,

 

Videos are the most effective way to connect to your audience and help in constructive brand-building. Hope we have been able to educate you about the basic videos you can make use of to promote your product, convert leads, and grow your audience.

By now, you should have a fair idea of how to create videos that resonate with your audience, So, what kind of videos are you going to incorporate on your website? Share it below in the comments!

Muvi Server helps you host, manage, and deliver multi-format audio and video files across devices and platforms, everything in the cloud! 

Take a 14-day Free Trial, now!

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Sreejata Basu
Sreejata is Associate Content Writer for Muvi’s Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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