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Building a Live Streaming Platform that Performs: Key Platform Features

Ishita Banik Published on : 13 April 2023

Live streaming has become an increasingly popular way for individuals and businesses to share content with their audience. With the rise of available platforms and growing online video consumption, live streaming has become more accessible and widely used than ever before. 

As live streaming continues to grow in popularity, it has become clear that not all platforms are created equal. Some live streaming platforms are simply better than others when it comes to delivering a high-quality live streaming experience. And if you are a live streamer striving to stand tall amidst the fierce market competition, then you must find out the best feature-packed live streaming platform provider.

And to ease your task, in this blog post, we will explore the key live streaming platform features that can help build a better live streaming experience for your audience. We will discuss everything from video quality and latency to chat functionality and monetization options. By the end of this article, you will have a clear understanding of the features that matter most when it comes to live streaming platforms.


The 10 Key Features of a Quality Live Streaming Platform Provider

Here are the ten key features that a quality live streaming platform provider should offer.

1. Easy to Launch, Use, and Maintain

The first and most crucial feature that a live streaming platform provider, aiming to create a streaming website, should have is an easy-to-use interface that streamers can use to launch, manage, and maintain their live streams. 

The platform should offer a user-friendly dashboard that allows streamers to start and stop their streams, switch between camera feeds, and monitor the quality of their streams. 

In addition to the user interface, the platform provider should offer detailed documentation, tutorials, and customer support to help streamers set up and troubleshoot any issues they encounter during the live stream. The easier the platform is to use, the more streamlined the live streaming experience will be.

Pro Tip – always choose a live streaming platform provider that requires the least technical intervention from your side and lets you live stream seamlessly from your preferred device.

2. Robust & Scalable CDN (Content Delivery Network)

A CDN is a network of servers located in different geographic locations that store and distribute media files to users. The CDN helps improve the performance and reliability of the live stream by reducing latency and buffering.

A quality live streaming platform provider should have a robust and scalable CDN that can handle high traffic volumes and deliver the live stream to viewers with minimal buffering and latency issues. 

The CDN should also have servers located in different geographic regions to reduce latency and ensure that the live stream is accessible to viewers worldwide.

3. Highly Customizable Online Video Player

The online video player is the interface that viewers use to watch the live stream, and it should be highly customizable to fit the streamer’s branding and visual style. The platform provider should offer a range of customization options, including the ability to change the color scheme, add logos and graphics, and adjust the player’s size and position. 

Also, the player should be responsive to adjust to fit the size of the viewer’s screen, whether they are watching on a desktop computer, mobile device, or tablet.

4. Built-in DRM for Optimum Security

DRM helps protect the live stream from unauthorized distribution, piracy, and copyright infringement. A quality live streaming platform provider should have built-in DRM that protects the live stream from being downloaded or shared without permission. The DRM should use encryption to protect the stream’s content, preventing hackers from intercepting and accessing the stream’s data.

5. Audience Engagement Tools

The platform should have a live chat feature that allows viewers to ask questions, leave comments, and interact with each other during the live stream. Additionally, the platform should offer features such as polls, surveys, and quizzes that streamers can use to engage their audience and gather feedback.

6. Auto Encoding & Transcoding

Encoding and transcoding for live stream are essential processes that ensure the live stream is accessible to viewers with different internet speeds and devices. Encoding is the process of converting the live stream into a digital format that can be delivered over the internet, while transcoding is the process of converting the digital format into different resolutions and bitrates.

A quality live streaming platform should offer auto encoding and transcoding, which automatically adjusts the stream’s quality based on the viewer’s internet speed and device. This ensures that viewers can watch the live stream without buffering or lag, regardless of their internet connection.


7. Simple Integration

The live streaming platform should also offer simple integration with other platforms and tools that streamers use to manage their content and audience. This includes integration with social media platforms such as Facebook and Twitter, as well as email marketing tools such as Mailchimp and Constant Contact. 

Also, it should offer easy integration with analytics tools that streamers can use to measure the performance of their live stream and track viewer engagement. 

8. Easy and Fast Live Streams Sharing

Sharing the live stream with viewers should be a straightforward and hassle-free process. A quality live streaming platform provider should offer easy and fast live stream sharing features that allow streamers to share their live stream on multiple platforms simultaneously.

The platform should also offer sharing options that allow streamers to share the live stream via email or embed it on their website or blog. Furthermore, the platform should offer options for password-protected sharing for private events and closed group streaming.

9. In-Depth Analytics & Insights

Analytics and insights are crucial for measuring the success of the live stream and making data-driven decisions to improve future streams. A quality live streaming platform provider should offer in-depth analytics and insights that provide detailed information about the live stream’s performance and viewer engagement.

The platform should provide information on viewer demographics, engagement metrics such as average view duration and audience retention, and revenue metrics such as ad impressions and click-through rates. This information should be easily accessible and presented in a way that is easy to understand.

10. Round the Clock Technical Support

A top-notch live streaming platform provider should offer round-the-clock technical support to assist streamers with any issues they encounter during the live stream. Technical issues can be frustrating and disruptive, and having access to reliable technical support can make a significant difference in the success of the live stream.

The live streaming platform should offer multiple channels for technical support, including email, phone, and live chat. Additionally, the technical support team should be knowledgeable and responsive, providing quick and effective solutions to any issues that arise.


Why Should You Live Stream With Muvi Live?

Muvi Live, an enterprise-grade live streaming platform is equipped with all these features and even more such as –

  • Customizable online video player
  • CDN
  • Easy content delivery through HLS
  • Seamless streaming from the nearest server
  • Built-in multi-DRM
  • Two way group meeting solution – Huddle
  • Auto encoding and transcoding
  • Scalable CDN
  • Recurring live events solutions
  • Live chat
  • Adaptive streaming

And many more.

Furthermore, Muvi Live requires the least technical intervention from your side and offers round-the-clock support for any technical glitches or issues.

Thinking of trying it out? Get started for free today (no credit card required)!


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1. Why is an easy-to-use interface important in a live streaming platform?

An easy-to-use interface is important in a live streaming platform because it allows users to quickly and easily find the content they want to watch and navigate the platform without confusion or frustration.

2. Why is CDN important in a live streaming platform?

A Content Delivery Network (CDN) is important in a live streaming platform because it allows for efficient and reliable distribution of the live streaming content to viewers, reducing buffering and other playback issues.

3. What is DRM, and why is it important in a live streaming platform?

Digital Rights Management (DRM) is a set of technologies and policies that protect the copyright owner’s content by preventing unauthorized use, copying, and distribution. It is important in a live streaming platform to ensure that the content is only accessed by authorized viewers.

4. What are the key features of a quality live streaming platform provider?

Key features of a quality live streaming platform provider include high-quality video and audio, scalability, reliability, security, customization options, analytics, and technical support. The platform should also support various devices and formats and provide a seamless user experience for both content creators and viewers.

Written by: Ishita Banik

Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.

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