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How Corporates are Using Live Video & VoD to Market their Brand

Sreejata Basu Published on : 20 February 2020
Corporates Using Video-Audio for Brand Marketing


In an era of constantly evolving video dynamics, more and more corporate organizations are using live/on-demand video as part of their internal and external communications strategies to market their products and reach a wider audience.

Not just media and broadcasting biggies but top-notch brands functioning in IT/Real Estate/Electronics and Fintech industries are using enterprise live video and audio to engage employees and gain customers. 

According to Video Enterprise 2019 report, webcasting has become quite popular for enterprises. According to the report, 88% of employees see video use as steady or growing at their organization.


How can you use Live/On-demand Video/Audio for Businesses


Enterprise video/audio helps businesses build brand affinity and employee advocacy. From engaging participants in a web conference, employee onboarding, business meetings to internal training, both live video and VoD are a great way to not only strengthen communication but also spread brand awareness and enrich corporate culture. 

In fact, corporate live streaming is considered as one of the most powerful marketing tools today, helping brands grow faster. It is a great way to deliver your brand message to the world, rope in new customers, and increase revenue.


Here’s a chart to help you understand explore your brand’s live video opportunities


table for live video opportunities


The possibilities of using live video in the corporate world are endless- even if you are already aware or are using live video for your company’s annual events or product launches, you want to ensure you’re getting the most out of it. 2019 witnessed 86% video use in their particular organization as growing, with another 12% expecting it to stay steady.


Some interesting corporate video stats:


  • 91% of employees have been trained via video
  • 82% of employees believe interactive videos help hold their attention better than traditional videos
  • 69% of employees would prefer to learn a new skill from video as opposed to a written document
  • 64% of employers use live streaming for remote learning


In-house and External Corporate Video Streaming Use-Cases


Major MNCs working in departments such as IT, telecommunication, healthcare, etc are using corporate live video streaming internally to help promote corporate culture and build relationships among employees. Such companies often resort to live video sessions for addressing product launches, team meetings, employee training and so on.


1. Video Training for Employees – 


video training


Employee training is perhaps the single most primary use case of video for companies. Live video is an effective tool for not only teaching company culture to new hires but also remote team members. These videos not only make the process of onboarding less jittery but they can also be updated and reused by the employer. Each live streaming training session could then become video-on-demand (VOD) content delivered on the enterprise CDN, making future reference and reuse possible.


2. Internal Communication – 


Often corporate executives resort to live streaming for communicating company updates to employees. This is a tried and tested way to connect with employees on a more personal level than sending out a company-wide email. 

[With Muvi’s enterprise video and audio assets, you can build an optimal communication workflow with your employees regardless of geographical boundaries.]


3. Internal Webcasts – 


internal webcast


Live webcasts are an important internal communications tool. Almost every company uses it for sharing product information and gaining leads. Internal webcasts can include internal webinars, department updates, product launches, annual meetings, special events, and much more. 


Whether it’s the product team giving a live demo of an upcoming launch or the marketing department introducing new product messaging, an internal webcast is an effective way of business communication. These webcasts are often turned into VoD versions and used by companies for easier and continuous access amongst employees. 



4. Using Live Video in Product Launches –


Tech biggies like Apple or Google are known for their exciting new product launches through live streaming. 

And indeed, product reveal live streams can generate a lot of buzz around new features and releases from big companies. And since a picture is worth more than a thousand words, a live stream is probably invaluable in generating more attention than a newsletter or press release. 

Computer giant Apple has been live streaming their product releases globally for years now. The June 2014 product release has been estimated to attract a whopping 20 million viewers! 



5. Virtual Conferences and Business Events –


Virtual conferences are a great tool employed by large companies and have been gaining a lot of traction in recent years. Tech biggies, software companies and media houses tend to have a lot of employees and instead of gathering hordes of employees, partners, and customers at a single physical location, such companies often resort to smaller local events. The entire event is then live streamed, and participants generally buy tickets to access the stream. 

Similarly, many companies like Salesforce choose to live stream their regular large events. Salesforce streams their annual Dreamforce conference online and you can watch it on YouTube. Such live video streams tend to have a lot of visitors and companies leave no scope for technical glitches.


Why choose Muvi?

Today, in order to simplify the process of live streaming for businesses, enterprise video platforms have been built making it possible to securely and/or publicly broadcast live video online without burning a hole in your pocket. 

Muvi Enterprise Video Streaming is a scalable, cloud-based online video platform that provides an end-to-end streaming solution for live or on-demand content to an external audience.

Our highly scalable architecture is built on a powerful CDN backed by Amazon Cloudfront delivering your live/on-demand video to all corners of the world. Live content is automatically transcoded in the cloud for delivery to practically any device, with adaptive bitrate support to reach a range of connection speeds.

Using Muvi’s Enterprise Video Platform, you can intelligently restrict and secure access to corporate video assets and rule out every possible breaching of data or content using encrypted delivery, DRM and watermarking


If you’re not streaming with Muvi yet, we’d love to get you set up with our 14-day free trial!



Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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