Live streaming provides a great opportunity to increase brand awareness in the virtual space. Well-executed live sessions help your brand feel more real and accessible to your targeted audience. Consistent streaming live sessions will help you achieve augmented popularity and meaningful sales growth. Live videos are more impactful in helping audiences making purchase decisions. The ever-expanding audience that is eager to consume live contents gives businesses an ample opportunity in a wide range of niches.
Viewership Streaming Statistics
According to a report provided by Influencer Marketing Hub, a live streaming session
- Influences 67% of the audience to buy a product or service
- Attracts 54% of the consumers to see more and more videos from business and brand they support
- Attracts 45% of the audience to make payment for live and VOD contents
The Value of Increasing Live Viewers on Streams
As we know, live streaming is valuable for both businesses and professional organizations. Now, the question is why should live viewers on streams?
There are 3 reasons to value the number of viewers in a stream:
- Monetize the Content
- Generate Leads
- Internal use
Monetize the content
The number of viewers matters a lot if you are planning to monetize your content. The more audience you get on a live stream, the more opportunity you get to earn from your contents. Revenue is the primary aspect for any business. As we know, a virtual audience is a bigger advantage to earn revenue in the current marketplace and there is no better option than monetizing and earning from your live contents.
Generating quality leads is another most valuable aspect for all those businesses competing digitally. Live streaming gives an opportunity to collect some qualified leads for your business. Informative live stream sessions will always attract an audience looking for a product or service that is similar to your offerings. These qualified leads will ask questions in Q&A sessions and will also actively participate in surveys and quizzes, all of which contribute to your ability to generate leads. This will ultimately help you collect qualified leads and get them through the sales funnel.
Another use case of live streaming video is using it for internal purposes. Companies can host live sessions with their internal audience like company meetings, training sessions and many more. It can be helpful to train a huge group of employees regardless of any location.
How to get live stream viewers?
Promoting your live sessions is one of the best methods to ensure presence of maximum guests. Digital promotion helps you reach your targeted audience on their preferred channels and devices. It helps you set up a valuable connection with the prospects and boost your live session engagement. Abundant promotion provides you the opportunity to grow awareness, sales and positioning through engaging virtual, live and hybrid events.
Social Media Channels
Social media platforms provide a great opportunity to extend your reach. It helps you generate conversation around your brand and also helps you understand what your audience is expecting from you. Sharing the time and date with the access link of your upcoming live session can help you reach the maximum of your targeted audience base.
Email newsletters are the best way to connect with maximum consumers. Sending emails to the contacts in your list gives an opportunity to generate most of the audience for your live session. Customers often need newsletters informing them about your further events. Those consumers who are actively engaged with your business will definitely open the email to know what’s going on in your business and this gives an opening to live sessions to increase the number of audiences.
Use captivating title and description
Catchy titles are important to create an effective first impression in the mind of the audience. It communicates that your post has the information that your audience is actively looking for. It also helps you stand out from plenty of similar, competing content found online. Those who are hungry for knowledge will definitely attend your live session.
Creating a landing page for signups and sending reminders
Creating a landing page for signups as well as sending reminders to your prospects will help you generate a good first impression. It is effective in promoting upcoming live sessions and helps you attain maximum audience for your live events.
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