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How to Stop Your Emails from Going to Spam? 27 September 2021


Have you ever wondered why your emails have such low CTOR or why the email marketing campaigns are not as effective as you expect? The reason can be what you don’t want to hear – your emails are getting marked as spam. And no one wants it to happen with their emails, as you know, it takes a lot to plan, trigger and run such email marketing campaigns. 

A recent report by Statista stated that spam emails accounted for 45.1% of the email traffic in March 2021 and you don’t want your emails to be among them!

The solution is simple – you need to know the possible reasons of why and when emails get marked as spam and avoid it beforehand.


Guide to Stop Your Emails from Going to Spam


  • Comply with the Laws Governing Email Marketing

While we focus on email marketing strategies and invest in various tools, the compliance part is often overlooked. You must comply with the laws governing digital marketing communications. It is important to comply with the laws such as CAN-SPAM Act (USA), CASL or Canada Anti-Spam Law (Canada), Spam Act of 2003 (Australia and New Zealand), GDPR or, the General Data Protection Regulation (European Union) etc. based on the regions to avoid any possible ISP (Internet Service Provider) roadblocks. You can also choose to stick to any of the laws for a specific region instead of going through all of those. For instance, as per the CAN-SPAM ACT, an email can be defined as spam if –

  • It is sent without the recipient’s permission
  • Sent without including a mailing address
  • Doesn’t contain opt-out option for the recipients
  • Have a deceptive subject line

Though most of the top-rated tools take care of these, you must be extra careful before triggering emails.


  • Target the Right Audience

Irrelevant emails are one of the biggest reasons for getting your emails marked as spam. And the root cause of it is not targeting the right audience. Your emails can be perfectly crafted and complied with all the rules & regulations, but if it doesn’t reach the right audience, all efforts will be in vain.

Before you run your email marketing campaign-

  • Ensure that those are in line with the preferences of your target audience. If not, re-target them.
  • Even among your audience, there can be different preferences and other factors differentiating them from one another, such as demographics. Segregate them into suitable audience lists and trigger relevant emails for each of such lists.




  • Spam Trigger Words – Stay Away!

Do you know, there are actually such words that trigger spam? And unknowingly using them can do more harm than you can think of!

You can just go to your spam folder and have a look at them. You will find most of the spammed emails contain words such as money, credit, reminder, discount, free, promotion, too many exclamation marks,  etc. But that doesn’t imply you won’t include such words in emails. Try not using such words in the email subject lines and keep the frequency of such words low in your email body. You can simply list out such spam trigger words based on your business such as B2B or B2C SaaS, e-commerce, retail etc. or email theme.


Also Read: What are the Types of Marketing Emails and How to Use Them?


  • Don’t Send Bulk Emails without Personalizing

True that bulk emails let you target a wider audience faster. But it comes with higher risk of going to spam. And most of the time, the reason is you send generic emails instead of personalizing them. Study shows that personalized subject lines give a 26% boost to the email open rates, while including the recipient’s name increases open rates by up to 18.30%.

And with a sound notification system, you can easily trigger personalized bulk emails in a matter of a few minutes! No wonder such emails have a very low  probability to end up in the spam box!


  • Keep your Email List Updated

Even if you are not re-targeting your audience, it is important to keep your email list up-to-date, so that you don’t end up sending emails to the ones who have stopped taking your services or chosen a different subscription plan!


  • Analyze the Email Engagement Metrics

Whether your email marketing campaign is a huge success or not, you must go through the engagement metrics such as subscribe & unsubscribe rate, bounce rate, click-through rate (CTR), click to open rate (CTOR), spam or complaint rate etc. So that in your next campaign, you can eliminate the possible loopholes and reduce the chances of your emails going to spam!


Wrapping Up,

Reducing spam rate for your emails have a highly positive impact on the overall marketing of your business. This helps you not waste your time, money and resources for the emails that go to spam and serve no purpose at all. And this in turn improves your ROI, brand image, as well as relationship with your customers. As most of such email marketing activities are automated and rely on tools you adopt, only choosing the right one can help you in the long run.


Muvi notification engine Konviare not only enables you to trigger email notifications but lets you utilize multiple channels (SMS, WhatsApp etc.). With Konviare you can easily manage and trigger notifications, personalize bulk notifications, create and manage audience lists, get analytics and insights, and many more- all from a single dashboard without having to code, test or run!


Take a 14-day free trial and get complementary 100 notifications (no credit card required)!



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Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.

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