Online learning has garnered more popularity than ever over the years. Due to being cost-effective, offering learning solutions from the comfort of home, providing a broad range of courses, materials and content, and for several other reasons, it has taken the spotlight for not only the school or college students but even for the working professionals willing to learn new skills.
According to a recent market report, the global online learning market size surpassed $315 billion in 2021 and is forecast to grow at 20% CAGR through 2028. Undoubtedly the global elearning market is enormous with its value and volume growing fast. This has made the potential of the elearning entities even higher and at the same time, the competition even fiercer.
Online educators as well as elearning businesses are thriving for better student engagement as it’s one of the best ways to grow your elearning business. With the availability of a myriad of online study materials, courses, and content, it has become even easier for the students to get distracted. To deal with such scenarios, you need to focus more on your student engagement strategies. In this blog, we will guide you through how you can improve the online student engagement. So, let’s get started!
Before we discuss how to improve online student engagement, let’s know why it’s important in the first place. Here we have listed out the top reasons why student engagement is important in virtual learning.
Online student engagement helps the students perform better. Lower engagement rate in virtual learning implies that the students are not so interested in the online courses or can’t relate with them properly, which acts as a restraining factor to the students’ learning and growth. Higher online student engagement rate, on the other hand, lets them learn efficiently and signifies that they are active in the online learning process.
No matter whether you have an elearning app or website, the success of your elearning business majorly depends on how efficient the learning process is for your students. A good online student engagement rate refers to an effective virtual learning system that lets the students stay connected with your online learning solutions.
Also, it improves the relationship between the online educators and the students. This significantly lowers the student attrition rate and increases your recurring revenue. Simply put, if you want your elearning business to be successful, you must focus on online student engagement.
Word of mouth promotion is one of the most effective and organic ways to market your elearning solutions. A student who is highly engaged with your virtual learning solutions is undoubtedly more satisfied and likely to talk about your elearning solutions with other students. This in turn aids in the word-of-mouth promotion of your brand and lets you establish a more authentic and stronger brand image to your target audience.
Now that we have a better knowledge on the importance of online student engagement, let’s walk you through the top strategies to improve online student engagement.
Interactive online learning has become more popular in recent years as it makes virtual learning more impactful by adopting a real-life education approach through guided social interaction. While online learning lacks the feel of brick-and-mortar education systems and teaching, interactive learning methods make up for that by keeping the students more motivated towards their learning.
It facilitates hands-on learning and is akin to learning in real-life social environments or scenarios. In brief, interactive online learning encourages active learning and participation, while incorporating multimedia tools, formative assessments and feedback, and student collaborations.
Also Read: What Is a Hybrid Classroom and How to Plan One?
The idea of virtual whiteboards is to let the students more actively participate through knowledge and ideas sharing, online presentations, brainstorming in groups, and other online activities. This not only helps in keeping the students engaged in online learning activities, but lets them gain more knowledge, share thoughts, and improve their relevant skills and learning further.
This can work wonders in keeping the students interested in your online study materials and courses. You can simply arrange periodical online contests and quizzes with some prizes or rewards so that the students can be more motivated to learn and grow. While this can act as an online student engagement tool, especially for the school and college students, this is even effective for the working professionals as it breaks the monotony of online learning.
To come up with the most effective online student engagement strategies, you need to know better what your students think. Taking their feedback on time about the online learning process, taking their suggestions on what to improve, add, or modify, or being open to their innovative ideas, these all can only help you implement the most suitable online student engagement strategies for your elearning business.
Not only the ice-breakers and other related group activities help you improve your student engagement, but arranging breakout rooms during virtual sessions makes learning more enjoyable for your students and keeps them engaged. Breakout rooms are smaller meetings that are separated from the main meeting.
They allow participants to meet in smaller groups and are fully separate from the main session in terms of audio and visual. Breakout rooms can be utilized for meeting collaboration and discussion that cater to better online student engagement.
Improving online student engagement should be one of your key focus areas to ensure better end-user experience and higher productivity of your online learning sessions. The above guide will help you implement the most effective online student engagement strategies that cater to your business growth and success. And to get started with, first you need a good elearning platform that lets you implement all the above-mentioned pointers and even more.
Muvi, the all-in-one online platform provider, can be a good fit to accommodate all such requirements. Equipped with a dedicated elearning solution, Muvi offers all you need to build and grow your elearning business, such as, on demand learning, live courses, LMS integration, online elearning store, and real-time analytics, to name a few. Take a 14-day free trial today to know better (no credit card needed)!
Written by: Ishita Banik
Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.
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