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How to Monetize Live Music Concerts Using Muvi Live Paywall?

Debarpita Banerjee Published on : 22 April 2024
How to Monetize Live Music Concerts Using Muvi Live Paywall?

Live music concerts are often a never-forgettable experience for music lovers. And thanks to online streaming, organizers can now deliver this once-in-a-lifetime experience to music lovers across the globe. 

But here’s a catch. There are tickets and passes for physical attendees. But in the case of online concerts, how do the organizers, musicians, and singers get paid? As YouTube, the most common platform for live streaming, does not allow you to monetize live music concerts, as it often gives rise to copyright ID claims. 

Interestingly, in a recent survey conducted by Bandsintown, it was revealed that 80% of music fans would willingly pay a specific amount to watch an online music concert of their favorite artists. Hence, there arises the need for inserting a live video paywall. And Muvi Live Paywall can be your perfect choice for the same!

Just like the physical tickets, Muvi Live paywall allows only those viewers to access the concert live stream who have paid the required fee. Hence, the organizers, musicians, and singers can generate hefty revenues from the live streams of their music concerts, while the viewers join in and enjoy music from across the globe. 

In this blog, we will explore the challenges involved in monetizing live online music concerts, why you should use a live paywall for the same, and how Muvi Live Paywall could be the perfect solution. So, let’s get started!

Challenges in Monetizing Live Music Concerts

A significant number of live music concert streaming happens through YouTube globally. But, as many of you would already know, YouTube does not offer the ideal live concert monetization options. 

While the organizers, music bands, and singers can definitely reach a large number of audiences via YouTube, it would not allow you to monetize the performance in 90% of the scenarios, as the performance would conflict with the original songs which might already be available over YouTube. So, you might need to submit supportive documents and permissions just to be able to monetize the concert. 

Even if you are allowed to monetize, you can only insert ads into your live stream, which will usually lead to very low revenues, as compared to what you could have generated in the case of physical attendance. 

On top of that, YouTube will keep up to 45% of the revenues that you actually end up generating. Hence, this ad-based revenue will never be enough to pay all your musicians, technicians, and stage workers. This can dampen your band’s morale to perform well!

Monetizing Live Music Concerts With a Paywall

The perfect solution for all the challenges discussed above is inserting a paywall. When you insert a paywall to your live music concert streams, your audience will have to first pay a specific amount of fee via the paywall. 

In simple words, adding a paywall will turn your music concert live stream into a PPV or Pay-Per-View stream. Hence, you won’t be depending solely on ad revenues anymore. 

Now the benefits of using a live paywall for music concert live streams are immense. Let’s explore some of them. 

Benefits of using a Paywall for Music Concert Live Streams

Here are some of the major benefits of using a live paywall for selling your online live music concerts:

  • Direct Revenue Generation: Paywalls allow artists to sell their music concerts directly to the fans. These fans pay the necessary fees for access to the live stream, creating a new income stream independent of advertising. 
  • Sustainable Income: Unlike ad-based revenues which are very low, paywalls provide a guaranteed and hefty income for the live concert organizers and artists.
  • Greater Control: You have more control over the pricing, the default currency, the pricing tiers, and everything else. 
  • Global Reach: Paywalls eliminate geographical limitations, allowing artists to connect with fans worldwide who might not be able to attend a physical concert.
  • Freedom from Dependance on Ads: Paywalls often eliminate the over-reliance on Ads for revenue generation. A paywall can potentially make you earn 10x more revenue than ad-based monetization. 


Muvi Live Paywall – Your Best Bet to Monetize Live Music Concert

Using Muvi Live Paywall, you can easily sell your live music concerts via a pay-per-view model, something missing in YouTube. Also, you can keep 90% of the revenues that you generate, unlike YouTube where you get to keep only 55% of your revenues.

Muvi Live lets you decide the price, currency, date and time duration, and everything else related to your paywall. Pre-integrated Stripe payment gateway makes revenue generation effortless and gives you the option to choose from 135+ currencies worldwide. 

The paywall works whenever you share the live link with your viewers, and is extremely easy to get started with! Let’s now take a look at the steps to enable it for your music concert live streams!

Steps to Enable Muvi Live Paywall For Your Live Music Concerts

Enabling Muvi Live Paywall is extremely easy, takes just a few mouse clicks, and gets done in minutes. You just need to follow the steps given below:

  1. First sign up with Muvi Live. You don’t need to pay anything upfront. Just click here to get started.
  2. Login to the Muvi Live dashboard, and click on “Add a Live Stream” to add a new live stream. 
  3. In the form that opens up next, add the name and description of your live music concert, and choose a source of your live feed. You can obviously take the live feed directly from the camera or any third-party source like OBS or vMIx
  4. In this form itself, you will also get the option to enable a live paywall. Once you enable the paywall, you will get the option to fill in the fees you want to charge, the default currency (we give you options to choose from 135+ currencies), and all the other necessary details. 
  5. The best thing is that you can even enable Ads along with Muvi Live Paywall. If you want to do so, just enable the Ads option you see just below the Paywall option. It will help create two sources of revenue for your concert livestream. 
  6. Once you are done filling in all the details, just click on save. 
  7. Now share the live link with your viewers. Sharing the link beforehand will help them complete their payments on time. 
  8. Once your viewers pay, both you and your viewer will receive the payment confirmation through email. The viewer will also get the link to access your live concert. 


Key Benefits of Using Muvi Live Paywall

Some of the key benefits of using Muvi Live Paywall for monetizing your live concerts include:

  • Maximizing Revenue Retention: With Muvi Live Paywall, you keep 90% of the revenues you generate. It is more than any other live concert monetization tool available in the market. 
  • Make Every View Count: While only 15% of the viewership can be monetized via ads, you can monetize 100% of your views using Muvi Live Paywall. Hence, you will generate considerable revenues even if 10 people watch your concert. 
  • Payouts on Fixed Dates: You get your revenue on fixed dates every month, hence making a stable source of income for your live streaming business. 
  • Ads + Paywall: If you want, you can even enable both Ads and Paywall together, to generate additional revenue via ads. 
  • Pay-As-You-Go: No need to pay anything upfront. Just sign up and start live streaming. 
  • Protection from Piracy: With built-in multi-DRM, your live streams remain safe from unauthorized access and piracy. Hence, you avoid potential revenue loss. 
  • Unmatched Scalability: Built-in CDN ensures unmatched scalability and ultra-low latency live streams, as your live streams keep running while handling immense concurrent viewership. 
  • 24×7 Tech Support: In case anything goes wrong in the middle of your live concert, you get instant tech support and issue redressal. 


To Sum Up

Monetizing your music concert live streams on YouTube can be tough, and even impossible at times. Also, ad-based monetization options will lead to significantly low revenues. To tackle all these challenges, you should use a live paywall. And Muvi Live Paywall lets you monetize your music concerts as effortlessly as possible. 

You can keep 90% of the revenues you generate, and get paid on fixed dates every month. It requires ZERO technical setup and knowledge to get started. On top of that, you get 24×7 technical support, in case something goes wrong while you are live. And the best part is, you can sign up and get started for FREE. So, why wait? Sign up with Muvi Live and start generating hefty revenues from your concert live streams! 


Using Muvi Live Paywall, you can sell your online music concert to all your fans across the globe. Think of it as a virtual pass for attending the music concert. By doing so, you can generate 10X more revenues and do not have to depend on advertisements to monetize your music concerts anymore.

While you can monetize only 15% of your live concert viewership using ads, paywall helps you monetize 100% of your viewership. And if you are using Muvi Live Paywall, you can keep 90% of the revenues you generate. Hence, at the end of the day, you end up generating 10X more revenues and receive 16X more money.

Yes, you can monetize recorded music videos of concerts too! In short, you can monetize any type of musical content using a paywall. 

Yes, Muvi Live offers built-in multi-DRM that protects your music concert live streams from piracy.

Written by: Debarpita Banerjee

Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.

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