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3 Reasons to Launch your Own Branded OTT Streaming App

Sreejata Basu Published on : 04 September 2019
why launch your own branded OTT Streaming App


You are an entrepreneur.

You run an online streaming business. 

You have good content and a fair amount of subscribers. 

Every month your subscriber base starts increasing and you think you are on the threshold of making more money than you could ever imagine in your life. 


But, as they say, life is not a bed of roses. 


After witnessing increase in your subscriber base for months, all of a sudden your streaming business becomes stagnant.

There is no significant growth rate in your subscriber list in spite of you churning out superb content.

You feel the philosophy of Content is King has hit shallow waters. You are scared that your streaming business may come to a standstill. 

Sounds familiar?

If it does, you have come to the right place.

Nowadays, good content is no longer the sole determinant of the success of your online streaming business. Enhancing user experience, personalized recommendations, good video/audio streaming quality and many other factors come into play. 


So, what can you do to grow your streaming business?

We have a fool-proof strategy that is guaranteed to turn your stagnant streaming business scale new heights.

Yes, we are talking about launching your own branded OTT streaming app. 

A recent report published by Forbes reveals that 70% of households in the USA subscribe to at least one VoD/AoD app on their mobile phone or TV. Now, that’s a huge chunk of the population.

As an owner of an OTT streaming business, wouldn’t you want your branded app to reach out to the millions of Gen Z and millenials out there who spend an average of 100 minutes watching videos on OTT apps every day?


Did you know that the OTT app industry is estimated to reach a staggering $120 billion by 2022?


Why should I invest in a branded OTT app?

There are more reasons than one. From building online visibility to increasing  your subscriber base, the possibilities of scaling the growth of your online video/audio streaming business through apps is endless.

A recent study reveals that 63% of OTT streamers worldwide prefer watching their favorite titles on smartphones, TVs, Tablets, and on other connected devices.

Also, according to OTT Customer Analytics report, 33% of people sign up for a free trial through an app than on the website. Out of the 33%, two-thirds of the sign-ups eventually convert into paying customers. In fact, these conversions are 72% higher when customers sign up through an app.

So, if you start integrating apps into your OTT offering, you enable your customers to enjoy audio/video content on devices they are most comfortable in.


1. Streaming apps ensure better accessibility and user-experience

streaming apps ensure better accessibility and user-experience


Millenials are always on the move. They prefer streaming exclusive content anytime and anywhere.

By launching your own-branded OTT apps, you allow your subscribers to watch/listen to your content while travelling on a bus, metro or car on their preferred devices.

Your content simply becomes more accessible to your target audience who are constantly on the move. They just have to open the app, tap on the content and plug in their headphones. That’s it! Also, users can access and navigate your OTT app much swiftly, saving time and energy. 


2. Better brand visibility of your streaming service

better brand visibility of streaming service


If you have your branded OTT app in a platform’s app store, you increase brand visibility to potential subscribers. Being visible in app stores puts you on the OTT map and makes your brand more discoverable to end-users.

For instance, If you launch your OTT app for multiple platforms like Android, iOS, Android TV, Roku and Apple TV, then your end-users can directly access your app on the respective app stores and enjoy streaming.

At Muvi, we help you launch your audio/video/live streaming app across multifarious platforms including iOS, Android, Roku, Apple TV, Fire TV, Android TV,Samsung Tizen, LG TV, Vewd TV and XBOX.

So, whether you are a yoga instructor, online tutor or choreographer, your videos would be more discoverable if you launch your own-branded OTT streaming app.


3. Apps render a more personalized streaming experience

apps add more personalized streaming experience


Personalization is all about feeding your audience with tailor-made communications based on their locations, interests, behaviour and more. With an OTT app, it is easier to treat end-users with a more personalized experience as compared to websites. By creating an OTT app, your end users can set up their preferences when they start the app based on which customized content gets delivered to them.   

Millenials are not satisfied with good content only, they are interested in watching content in a platform which guarantees an intuitive UI and seamless navigation. Compared to websites, an OTT app enables end-users to stream content according to their preferences, courtesy- a simple user interface that enhances the user experience.    

Everything is more fun and interactive in an OTT app- from swiping what content to watch to going through the on-boarding process to just tapping on the play button. Customers can control everything with just their fingertips!

Personalization can also be achieved by sending app notifications. Both in-app notifications and push notifications accelerate user engagement with the latter stealing the show with a click-through rate of 40%. 

You can remind your customers to catch up on the upcoming episodes of their favorite TV shows by sending streamlined notifications. Personalized notifications will ensure your customers to not miss a single new video or episode enhancing user experience and satisfaction. This will help your end users to stick around in the long run and increase customer retention. 


Why choose Muvi to build your OTT app?

At Muvi, we can help you launch your fully featured, branded native OTT app across all platforms like Android, iOS, Roku, Amazon Fire TV, Apple TV, Android TV and XBOX in just one day! Yes, you heard that right.


Muvi helped us get on to every single platform we wanted to. Without Muvi’s help we couldn’t be on Apple TV, Amazon Fire TV, Roku or Android TV.

Ali Craig
Founder, Brandpreneur TV (


With Muvi, you can ask for ‘n’ number of customizations while designing the look and feel of your app. We will be happy to help.


Working with Muvi has been an extremely rewarding and fantastic experience for the last two years. Especially building all the capabilities into an app that is customized and suits exactly what I required.

Milan Pintar
Founder of XPME TV


Apart from user-friendly CMS, multiple payment gateways and a completely white labelled service, we have an excellent customer support team and dedicated account managers who can resolve any queries or technical glitches that you might be facing while launching your app. 

Rest assured that your premium content is safe with us. We offer a tamper-proof Studio Approved DRM solution through which your content library is protected from unwanted piracy. 


In 2018, 75% of customers at Muvi have launched their OTT streaming platforms through apps.


Sign up for a 14-day free trial with Muvi now and get started with your mobile & TV apps!


Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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