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TV Broadcasting Software – A Comprehensive Guide

Ankit Jena Published on : 11 March 2022
TV Broadcasting Software


Nowadays, streaming TV is the most popular method of transmitting content online to end users irrespective of devices and locations. The power to pause and play TV anytime and anywhere makes Cloud TV a preferred method of consuming content. To stream TV online you need a platform that could create your channel and broadcast them globally on the internet. Here comes the role of TV broadcasting software. A platform provides the easiest method of creating your TV channel and scheduling them online. It also helps stakeholders to deliver high-quality video to viewers’ devices. 

A cloud-based TV broadcasting software can be used by movies, music, news, and sports channels to stream content online and insert ads in between them to earn revenue. Achieving broadcast quality through the traditional method has been a challenge to several broadcasters. However, cloud broadcasting platforms can enable broadcasters to overcome this challenge and deliver quality content to the end-users. In short, cloud TV helps you produce, distribute and monetize your video content with the most comprehensive broadcast quality at a reasonable investment. 


TV Broadcasting Software


What is a TV Broadcasting Software?

A TV Broadcasting software is a platform that enables broadcasters to program a scheduled playout of items from the VOD catalog, combined with live feeds, and stream it over the internet. It virtualizes a Set Top Box’s functionality and enables broadcasters to bring advanced user interfaces along with flawless video experiences to next-generation cable television and IPTV set-top boxes as well as connected consumer electronics devices. 

A cloud TV solution provides a powerful, end-to-end solution for channels of scheduled programming, including: 

  • 24×7 linear channels 
  • Virtual channels
  • Live events 

It also enables businesses to boost user engagement and generate new revenue opportunities. 


Top Features of a TV Broadcasting software


Online video player 

TV broadcasting software has an online video player that is packed with an enormous feature that enables businesses to provide an awesome streaming experience to their users. Online video players have some unique aspects such as skinnable interface, subtitles, dual audio, responsive design, cross-browser, and cross-device compatibility. 


Video encoding and transcoding 

Encoding and transcoding is the most important aspect of an online TV channel. Encoding helps reduce the size of the video without affecting the quality. It only removes the unnecessary frames. On the other hand, transcoding helps convert videos into multiple resolutions to support multiple devices as well as offer videos in different qualities. TV broadcasting software offers automatic encoding and transcoding of videos to deliver a seamless and buffer-free streaming experience. 


Ad-supported Video on Demand

Cloud playout solutions allow businesses to boost their revenue flow by monetizing their video streaming platform or website by running ads. It allows running pre-rolls, mid-rolls, post-rolls, and much more on your videos across the website, mobile, and TV apps.  


Video cloud hosting

The cloud hosting feature of a cloud TV solution provides businesses infinite scalability and flexibility, without worrying about their IT infrastructure and making sure the revenues never stop growing. It enables content creators to launch their online TV or radio channel. 


Why should businesses choose cloud TV solutions? 

There are 4.66 billion active internet users globally and with the rise of work, education, and entertainment from home culture, traditional television has been replaced by cloud TV and will continue to do so in the future in large numbers. 

Here are some reasons why a business should prefer getting started with a cloud TV solution swiftly. 


Lower investment 

The traditional TV broadcasting process needs huge investments to set up the initial infrastructure. Whereas cloud TV needs lower investment for setting up the infrastructure. The preliminary setup includes hardware equipment, installation, and maintenance. 


Seamless operations

Businesses don’t need a large team to maintain, migrate, or upgrade the workflow. Once cloud TV solution is integrated, minimal employees are enough for the operational activities. The content delivery network is utilized to convey that is faster than traditional television. Along with that, all the video content is secure as multi-DRM technologies are utilized to transmit the data over the internet. 


Access to detailed analytics

Detailed analytics into the behavior of the targeted audience is needed to be able to serve them. Using cloud TV scheduling software offers you access to detailed analytics of your targeted demographic to study the rate of engagement, watch time, preferences, etc. 



Now that you have gone through the basics, features, and benefits of cloud playout software, it’s time for you to set up your own streaming channel online. Choose the right cloud playout software with features that your business requires to cater to your audience. 

Muvi Playout can help you schedule on-demand content and live feeds on multiple linear channels. Schedule a 14-days free trial and see how Muvi Playout can help you start your TV channel.


TV Broadcasting Software

Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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