Paramount Pictures and Netflix both bring us awesome movies. That’s about it. But today, they can relate to something bigger that their executive decisions have brought them to: Releasing movies on a shortened VOD window and getting the flak from theater chains. What did they do? Popular theater chains including Regal, Cinemark and Carmike are refusing …
Video gamers who live-stream their matches online and the throngs of fans who tune in daily to watch them swarmed a first-of-its kind convention in San Francisco on Friday, as interest swells in the medium of online video game broadcasting. There have been similar events before but TwitchCon 2015 was the first time fans, …
On-demand content is experiencing a boom with viewer uptake. On-demand content consumption is not a techno-pushed trend; it addresses a consumer’s need, where he wants his favorite content, such as movies or a TV series, anytime and anywhere. The video on demand (VOD) revenue is expected to reach US$ 51.1 billion in 2020, in …
Video advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband and subsequent change in Internet content, capabilities, and consumption all contribute to driving this growth. Despite the surge in interest in digital …
In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions …
Most organizations that stream a lot of video know the value of a content delivery network (CDN). But what is the most important feature for the most critical video content? It is the ability to stream to multiple screens and multiple devices was the number one feature they needed from a CDN. If you …
During the early 2000s the internet saw a booming increase in network bandwidth. Together with better media compression algorithms and more powerful personal computer systems streaming delivery of media had become possible. The term streaming is used to describe a method of relaying data over a computer network as a steady continuous stream, allowing …
Video ad networks are an alternative to purchasing advertising space on individual publishers one by one. When an online publisher wants to monetize their website, they often open the site up to advertising. The advertising spots on the site can be sold through an ad network. The ad network aggregates ad inventory from across …
Content security, top notch content delivery network, viral social presence and original programming; probably everything you would ever want to rock at the video streaming business. But what about ‘knowing’ what works and what doesn’t? How do you chalk out a ROI strategy? How do you know who to target with the new sci-fi …
Integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers, sometimes referred to as ‘Social TV’, is one of the hottest audience engagement strategies today. The potential synergies between TV and social media could be game changing. But even now, innovative shows like American Idol, Glass …
