Today we are so accustomed to getting recommended for desired commodities and services on the web that the buying experience has started to seem incomplete without it. Abundant alternatives available on the internet have compelled online businesses to come … Continue reading
During the coronavirus lockdown, we have witnessed many different aspects of life. Being at home and managing every essential on a digital platform rather than a conventional one has not only saved our time but also kept us safe … Continue reading
Product launching is a vital stage for any product development & go-live process. Your product launch has a significant contribution in determining how good the positioning of your product will be in the marketplace and the impact it will … Continue reading
Whether to give a freemium version or not to customers has always been a bothersome decision for any organization. Freemium versions have their own advantages and disadvantages, but the answer lies in the organization’s vision and the product. But … Continue reading
Traditional televisions have travelled a long path, from being seen as a novel form of entertainment, to being a default medium whilst the air of change engulfed the way we consume content. We have reached a stage where we not … Continue reading
The gaming industry is growing and is the first to constantly adjust itself to the digital world. Did you know that it was only in 2019 that the gaming industry tried subscription-based payments/recurring billing for the first time at … Continue reading
2021 has been very successful in terms of video streaming with the revenue projected to reach US$70,845m. If you have been planning to launch a VoD platform and sell videos online, this would be the opportune moment as people … Continue reading
With the number of OTT service providers and customers growing fast across the continents, there is an increase in security threats for these OTT platforms. Content piracy to data breaches- all are amongst some serious security issues that OTT … Continue reading
Invention of several smart devices has engaged people increasingly on numerous digital media platforms on a daily basis. To provide a seamless consumer experience and keep customers engaged via several channels, business owners need a robust solution – multi … Continue reading
Multi channel engagement is the most used phrase these days. Many people have been actually looking for in depth information about what that actually means in the world of business communication. In this blog post, we will take a … Continue reading