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Know The Best Advertising Model For Your Online Videos 11 September 2015

  Video advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband and subsequent change in Internet content, capabilities, and consumption all contribute to driving this growth. Despite the surge in interest in digital …

6 Important Question To Ask When Choosing A Video Ad Server 01 September 2015

  In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions …

Choosing The Right CDN For Your Business 31 August 2015

  Most organizations that stream a lot of video know the value of a content delivery network (CDN). But what is the most important feature for the most critical video content? It is the ability to stream to multiple screens and multiple devices was the number one feature they needed from a CDN. If you …

Adaptive Bit Rate Streaming: Bright Prospects For The Live Streaming Business 19 August 2015

  During the early 2000s the internet saw a booming increase in network bandwidth. Together with better media compression algorithms and more powerful personal computer systems streaming delivery of media had become possible. The term streaming is used to describe a method of relaying data over a computer network as a steady continuous stream, allowing …

Choosing The Right Ad Network For Your Online Video Business 13 August 2015

  Video ad networks are an alternative to purchasing advertising space on individual publishers one by one. When an online publisher wants to monetize their website, they often open the site up to advertising. The advertising spots on the site can be sold through an ad network. The ad network aggregates ad inventory from across …

Video Analytics : Key To A Successful Video Marketing Strategy 15 July 2015

  Content security, top notch content delivery network, viral social presence and original programming; probably everything you would ever want to rock at the video streaming business. But what about ‘knowing’ what works and what doesn’t? How do you chalk out a ROI strategy? How do you know who to target with the new sci-fi …

Social TV : The Next Level of Audience Engagement Is Infectious 13 July 2015

  Integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers, sometimes referred to as ‘Social TV’, is one of the hottest audience engagement strategies today. The potential synergies between TV and social media could be game changing. But even now, innovative shows like American Idol, Glass …

Tips For A Successful Video Streaming Business 01 July 2015

  Anytime soon, content owners, content producers and broadcasters will have to address the elephant in the room. Whichever way they may try to see it or show it to you, linear TV viewing and traditional TV is losing its grip over the entertainment industry. Here are some trends :- Cable faced a decline of …

Top 5 Challenges for the VoD Industry Today 17 June 2015

  The popularity of Video On Demand viewing with a high social quotient is exponentially increasing. Real-time sports, reality shows, dramas, sitcoms, and children’s programs are amongst the most popular genres in social television today. This leads to a series of competitive scenarios between all the major players, including content providers, content packagers, software and …

Is it time to switch to video streaming completely for your business? 04 June 2015

  Mediocre quality, infuriating customer service, high prices: If you’re stuck with the cable like most others, you hate your cable and internet company (some more so than others) — and that’s only getting worse now. The American Customer Satisfaction Index in 2013 found out top cable networks as companies with highest customer dissatisfaction. The …

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