One in Eight US homes now have broadband but no Cable 03 April 2017
According to a recent study on cord-cutting by SNL Kagan, 13% of US homes, or one in eight, are equipped with broadband connections but do not subscribe to a traditional multi-channel video bundle. The total number of such homes has reached 15.4 million … Continue reading
BBC World News launches OTT with Hulu Japan 03 April 2017
BBC is launching a live stream of its 24 hour international news channel BBC World News on a SVOD service Hulu Japan. This launch makes it the first ever linear channel live broadcasting on an SVOD service in Japan, making … Continue reading
Global online Ad spend to reach $205Bn in 2017 31 March 2017
According to a recent Zenith Media report, the global internet advertising expenditure will grow by 13% to reach $205 billion in 2017. The research stated that internet advertising will attract 36.9% of all advertising expenditure, up from 34% in 2016. This … Continue reading
OTT platform TracePlay goes live 31 March 2017
Following its announcement of launching an SVOD service, Trace TV finally rolls out its plans about the OTT platform TracePlay in the US, UK, Africa, France, Benelux, the Caribbean and the Indian Ocean, along with some over 200 countries to follow … Continue reading
Twitter inserts Pre-roll Ads in some Periscope Live Streaming videos 31 March 2017
Twitter is rolling out the insertion of pre-roll ads for live streaming videos through its Periscope live-streaming service. The social media giant said this move will allow brands to attach their message to specific broadcasts including creators and publishers. These … Continue reading
