Market Surveys, Studies, Research & Polls

US uses social media for TV discovery – Deloitte Survey 27 March 2017

According to Deloitte’s 11th Digital Democracy Survey, almost half (49 %) of US consumers and nearly 60 % of generation Z, millennials and Generation X subscribe to at least one paid video streaming platform. However the survey notes that despite the … Continue reading

STV Player streaming service launches on Roku 24 March 2017

The Scottish public broadcaster STV has launched its digital streaming service STV Player to sell videos online on Roku streaming platform in the UK. Roku users within STVs licence area in Scotland will be able to watch catch-up and live streaming … Continue reading

4KUniverse to launch an SVOD service on Amazon Fire TV 24 March 2017

4KUniverse – an Ultra HD general entertainment provider in North America is all set to launch its 4K SVOD video streaming service on Amazon Fire TV. 4KUniverse currently offers linear, cable and satellite TV, and beginning May, the company will offer … Continue reading

Cord-cutting in Canada is at record levels 24 March 2017

According to a a latest research from Boon Dog, Canada’s publicly trading television service providers on a whole continued to lose a record number of TV subscribers in 2016. The research stated that the big traditional TV service providers lost … Continue reading

VOD is 20% cheaper than YouTube: Channel 4 study 23 March 2017

According to a recent research by Channel 4, effective cost per thousand views on broadcaster VOD platforms is far cheaper than the equivalent cost for YouTube or Facebook. The true cost of  broadcaster VOD services is in fact just a third of … Continue reading