Market Surveys, Studies, Research & Polls

2017 can be the year for OTT advertising – Forrester Research 08 February 2017

TV-style online video has been slow on adoption as compared to paid SVOD services such as Netflix, Amazon Prime, Hulu and HBO because of the lack of better content. However because of the increased popularity of sports content being watched online … Continue reading

Super Bowl 2017 to stream in Ultra HD VR 08 February 2017

This year’s Super bowl, the 51st iteration of the American football championship becomes the first to get Ultra HD virtual reality (VR) coverage. FOX Sports and LiveLike teamed up to offer a virtual and interactive lounge to show the historic match between the … Continue reading

Global OTT Video Services Market to Surpass 620BN EUR 06 February 2017

According to a recent Research and Markets’s addition of “State of World OTT Markets – Data & Forecasts up to 2020,” the global OTT Services Market is expected to Surpass 620 Billion EUR by 2020. The report covers Internet access and usage, search, … Continue reading

Home Entertainment Market Reaches $250 Bn 06 February 2017

According to a recent Futuresource Consulting report, the home video market inclusive of SVOD, TVOD, EST and pay-TV VOD packaged video (DVD and Blu-ray) and pay-TV, reaches $251.5 billion in 2016, experiencing a 3% year on year growth. The overall video … Continue reading

55% of Americans are interested in streaming football 06 February 2017

According to a recent survey, some 55% of Americans, including 77% of Millennials said they are interested in streaming their favorite games online rather than watching it on cable. Some 29 % of viewers including some 43 % of Millennials said they … Continue reading

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